Roseau, Dominica – Bleu Magic Rum, Dominica’s first premium rum, is proud to announce a groundbreaking partnership with award-winning Bouyon artist Mr. Ridge, marking a pivotal second in its journey to redefine the worldwide rum scene. Collectively, Bleu Magic and Ridge will convey a daring, rebellious power to rum fanatics worldwide, celebrating the colourful tradition and spirit of the Nature Island.
Bleu Magic, represents a brand new period for Caribbean rum. Impressed by the Maroons of Dominica—famed for his or her resilience and defiance in opposition to slavery—the rum embodies a “spirit of rebel” rooted in historical past but designed for contemporary tastes. As a Black-owned model in an business dominated by titans with little connection to the Caribbean area, save for its complicated colonial previous, Bleu Magic stands aside as an genuine export of Dominican heritage and craftsmanship.
Bouyon Artist of the Yr
Enter Mr. Ridge, Caribbean Bouyon Artist of the Yr and a cultural trailblazer who has taken Dominica’s distinctive Bouyon music to the world stage. Recognized for his infectious beats and boundary-pushing lyrics, Ridge disrupted the Caribbean music house in 2018 when he made his debut as an artist and has since then, captivated audiences from Dominica to Europe and past, making him the proper ambassador for Bleu Magic.
Bouyon Celebrity and Bleu Magic Rum Ambassador, Mr. Ridge
“I believe Bleu Magic and Ridge is a superb partnership as a result of we share the same mission: to overcome the world and promote Dominica absolutely,” says Ridge. “It’s thrilling to symbolize a locally-based product with such worldwide enchantment.”
Contemporary from his Caribbean Music Award win in August 2024, Ridge’s affect retains rising. He’s introducing Bouyon to new audiences world wide. As Bleu Magic’s ambassador, he helps the model join with youthful adults. This group values authenticity, high quality, and cultural ties.
Rum manufacturing within the Caribbean is inextricably linked to the area’s colonial previous and the transatlantic slave commerce. The inspiration for Bleu Magic lies within the legacy of Dominica’s Maroons—enslaved Africans who escaped plantations and resisted oppression, carving out lives of freedom within the island’s rugged mountains.
Made on the Belfast Property, the place rum-making has thrived because the late 1800s, Bleu Magic respects this custom. It additionally creates a daring new path. Its modern branding, premium high quality, and cultural connection goal to shift previous perceptions of rum.
“We wished to create a rum that captures the essence of Dominica—its wild magnificence, its rebellious spirit, and its wealthy historical past,” says Elroy Harrow, model supervisor for Bleu Magic. “With Ridge as our ambassador, we’re exhibiting the world what the Caribbean has to supply—a premium, genuine product with international enchantment.”
World Creole Music Competition Launch
Bleu Magic’s collaboration with Ridge highlights its ambition to take Dominica’s rum business to new heights. The partnership began throughout Dominica’s Independence celebrations. The rum impressed VIP guests on the World Creole Music Competition. This competition is the most important music occasion of the season. It attracts Dominicans residing overseas and regional influencers.
“Bleu Magic is one among Dominica’s best-kept secrets and techniques,” says Harrow. “However not for lengthy. We’re able to introduce the world to a premium rum that displays the soul of our island—daring, genuine, and unapologetically rebellious.”
Bleu Magic Rum is greater than a drink—it’s an expertise that blends historical past, tradition, and craftsmanship into each bottle. Uncover the spirit of rebel and be part of the motion as Bleu Magic brings Dominica to the world.