Jamaican athlete Rasheed Broadbell, the reigning Commonwealth Video games champion within the 110m hurdles, has been appointed as a world model ambassador for Visa in preparation for the upcoming 2024 Olympic and Paralympic Video games in Paris.
Visa, the worldwide fee know-how companion of the Olympics, formally made the announcement on Thursday.
Visa’s dedication to supporting athletes on their journey to the Olympic and Paralympic Video games is obvious by its Staff Visa initiative. In whole, Visa plans to again 117 athletes as they put together for these prestigious international sporting occasions.
Broadbell enthusiasm about becoming a member of Staff Visa
Rasheed Broadbell expressed his enthusiasm about becoming a member of Staff Visa, saying, “I’m thrilled to be a part of Staff Visa in my street to Paris 2024, my first Olympic Video games. The assist of a model like Visa is essential as we proceed to push boundaries and elevate the sports activities in our area.”
Whereas Broadbell has had exceptional success, together with profitable the Commonwealth Video games hurdles championship in 2022, he additionally confronted a high-profile setback on the World Athletics Championships in Budapest, Hungary, earlier this yr. Regardless of coming into the Championships because the world’s quickest hurdler, a mishap on the penultimate barrier throughout his warmth resulted in an entanglement with the barrier, permitting his rivals to go him.
Visa’s Staff Visa initiative for the Paris 2024 Olympics contains the biggest and most various group of Olympic and Paralympic athletes and hopefuls in this system’s historical past, representing over 60 international locations/territories and spanning 40 sports activities, together with the newly added self-discipline of breaking.
Staff Visa Summit held in Paris
Among the many 117 athletes chosen, they collectively boast 175 Olympic and Paralympic medals. Impressively, 15 members of Staff Visa are aiming to compete of their first-ever Olympic or Paralympic Video games. The roster additionally options famend USA sprinter Noah Lyles, who’s the reigning world champion in each the 100m and 200m occasions and gained bronze within the 200m on the Olympic Video games in Tokyo 2020.
Not too long ago, Broadbell and Lyles, together with their fellow Staff Visa athletes from numerous components of the world, participated within the Staff Visa Summit held in Paris. The 2-day occasion featured creator-led content material masterclasses centered on model immersion and finest practices for sharing their private tales inside the broader creator economic system.
The Summit additionally supplied athletes with alternatives to interact in content material challenges and collaborative classes, which included making an attempt their hand at new sports activities, creating unique music tracks, exploring road artwork, and capturing trending social media content material round Paris.
