PHILADELPHIA – Comcast in the present day introduced the introduction and distribution of the mitúTV streaming app throughout its leisure platforms, together with Xfinity X1, Xfinity Flex and shortly on Xumo TV. Launched by NGLmitú, the Latino media and leisure powerhouse co-founded by actor, activist, and entrepreneur John Leguizamo, mitúTV makes a speciality of English-first programming created for Latinos, by Latinos.
Out there September 15, 2023 on X1 and Flex, and coming to Xumo TV, the mitúTV app will supply viewers over 120 hours of unique Latino-led programming and hit collection from Latino creators together with Inland Leisure Community, Digital Bodega and the Immigration Archive Mission.
U.S. Latinos are one of many quickest rising racial and ethnic teams, accounting for 62 million of the US complete inhabitants with 80% of those being English speakers. Nonetheless, a lot of in the present day’s Hispanic-targeted content material is Spanish-dominant and sourced from Latin American international locations. mitúTV is the business chief in filling that hole with genuine and culturally related programming that represents the various faces of Gen Y/Z US Latinos.
Milestone Partnership
“This partnership represents an enormous milestone for Comcast and mitúTV and a good greater win for tens of millions of Latinos,” mentioned Joe Bernard, Chief Income Officer of NGLmitú. “Latinos are an important and rising a part of American tradition, and this partnership exemplifies the significance of making certain we’re represented all through the leisure business. Collectively, our two firms are on the forefront of offering films, unique collection, comedy, music and extra to our vibrant group.”
Vacation spot for Hispanics
“Our mission at Comcast is to be the primary vacation spot for Hispanics to hook up with the group and to the moments that matter each day,” added José Vélez Silva, VP, Multicultural Model Advertising for Comcast. “By bringing the mitúTV streaming app to our platforms, we additional our longstanding and deep dedication to our Hispanic customers and supply much more top quality leisure for the subsequent era of U.S. Latinos.”
Authentic Applications
New, unique programing from mitúTV accessible as a part of this groundbreaking partnership consists of:
A chat present the place comedians Erik Rivera, Sasha Merci, and Jesus Sepulveda have poignant, hilarious, and hyper-relatable discussions. Every week, the hosts and their rotating panel of visitor influencers, specialists and fellow comedians, representing Latinos from all backgrounds and all walks of life, unpack the humor and baggage that comes with rising up Latino.
A weekly present hosted by three fierce Latinas from TV, stage and radio. Jessica Flores, Ivana Rojas and Glorelys Mora talk about the uncomfortable issues that sturdy ladies are sometimes advised to maintain to themselves. Matters vary from navigating household expectations and the battle between buddies and lovers to elevating your profession and reconciling and redefining magnificence requirements.
Along with working with Comcast to deliver the mitúTV app to a broader viewers, Leguizamo, whose hit present Leguizamo Does America was just lately renewed for one more season on MSNBC, will debut his 2022 documentary, “John Leguizamo Live at Rikers,” and take part as a visitor editor for Xfinity, curating a group of prime picks of what to observe this month.
Leguizamo just lately served on a panel on the Aspen Concepts Competition with Dalila-Wilson Scott, Comcast Company’s Govt Vice President and Chief Variety Officer and President of the Comcast NBCUniversal Basis to debate the significance of digital expertise in opening doorways to jobs in tech, media, and plenty of different industries.
“I’m excited to deliver my documentary, ‘John Leguizamo Dwell at Rikers,’ to the Comcast universe. After the US tour of the movie, we knew it was necessary to share its message with a wider viewers and Comcast is one of the best accomplice to take action,” Leguizamo mentioned earlier than the present SAG-AFTRA strike. “I’m wanting ahead to the launch of our mitúTV app on Comcast’s properties in order that we will deliver extra Latin leisure to the lots and to utilizing my function as visitor editor to share extra of the untold tales of Latino achievements.”
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