Following the super success of the ‘Respect The Bitter’ marketing campaign in Jamaica, Campari Caribbean has determined to develop the marketing campaign all through the Caribbean, to share experiences and cocktail mixes with the broader area. Launched in 2022, the model celebrates the 2nd anniversary of the Marketing campaign by partaking customers in Trinidad, St.Lucia, Grenada, Suriname, St.Vincent and the Bahamas markets.
This marketing campaign is a strategic transfer to strengthen the Model’s relationship with its customers within the aforementioned markets. In doing this, the model will introduce two distinct Campari mixes for customers to get pleasure from and simply put together.
Regional Model Supervisor- J Wray and Nephew, Mark Telfer, explains that “The ‘Respect The Bitter’ marketing campaign is our alternative to attach with our clients. We’ve acknowledged the expansion of Campari throughout the area and so it was solely becoming to deliver this marketing campaign to our supporters within the wider Caribbean.”
Boasting a novel flavour, Campari has a bitter style which makes its mixes versatile. For this yr’s marketing campaign, the model is selling the Campari-Orange and Campari-Pineapple mixes, that are made with one half Campari to a few components orange and pineapple juices respectively.
Moreover, this marketing campaign entails a Christmas promotion throughout the 6 named markets, the place clients should buy 1 or 2 bottles of Campari 750ml/1 liter for an opportunity to win a visit to Jamaica Carnival 2024, and weekly money prizes and surprises. This promotion will run from November 1-December 31, 2023. Equally, there shall be 8 weeks of roadshows, the place Campari Model representatives will have interaction with loyal Campari customers on the road stage.
Telfer continued to state that “We would like customers to like and benefit from the immaculate style that’s Campari. These two mixes that we’re sharing are appropriate for any event and will certainly add some spice to all of the celebrations of the upcoming festive season.”
For extra details about Campari Respect the Bitter, go to the model’s social media pages @CampariCaribbean.
