Reggae singer Buju Banton.
Picture by Shawn Theodore
GRAMMY® profitable, a number of Billboard chart-topping artist, and worldwide reggae icon Buju Banton has unveiled his anticipated new album, “Born for Greatness,” by way of Gargamel Music/ Roc Nation Data / Def Jam Recordings.
“This wealthy physique of labor continues his legacy as one among reggae’s most influential, impactful, and inimitable figures,” stated Jamaican leisure publicist Ronnie Tomlinson.
Tomlinson, CEO of the New York-based Destine Media, stated amongst many highlights, the one “Physique Touching Physique” [feat. Victoria Monét] highlights Banton’s “uncanny capability to seamlessly merge not solely sounds and vibes, however cultures as nicely.”
“Buju charismatically flows over a fluid beat anchored by metal drums and wah-drenched guitar, whereas Victoria heats up the track with a hypnotic R&B hook, ‘wanna lie with you. Bonnie and Clyde with you, so I by no means should miss you,’” Tomlinson instructed Caribbean life.
From the introspective acoustic guitar-driven opener “Ageless Time” via a choral chant for liberation uplifted by horns on the finale “Let My Individuals Go,” she stated the album “strikes with the momentum of a big-screen epic, dipping in valleys of emotion solely to rise with peaks of pleasure and victory as evidenced by ‘We Discover A Wa’” and ‘Trial By Hearth.’”
Tomlinson stated Banton locks right into a daring back-and-forth with Stephen Marley on the standout “Really feel A Means.”
She stated Banton paved the best way for the album with the title monitor “Born For Greatness.”
Receiving plugs from The Supply and extra, Reggaeville professed “’Born For Greatness’ is a testomony to his lyrical expertise, an opus with 17 items,” and Ebro within the Morning sat down with him for wide-ranging interview in regards to the document.
Dancehallmag famous, “’Born For Greatness’ consists of 17 tracks, that includes an eclectic mixture of solo performances and notable collaborations.”
As a prelude, Tomlinson stated Banton dropped the catchy dancehall anthem “Coconut Wata (Sip).”
Vibe wrote, “Powered by a breezy backdrop, the monitor finds Banton in a languid state, urging listeners to put life’s troubles to the wayside and benefit from the second,” happening to proclaim, “The Grammy Award-winning Roc Nation artist continues to make an enormous splash in 2023.”
Rap Radar hailed it as “contemporary” and famous, “the Dancehall legend urges his followers to remain resilient throughout tough occasions.”
Tomlinson stated “Coconut Wata (Sip)” arrived on the heels of the worldwide banger “Excessive Life” that includes Snoop Dogg.
She stated “Born For Greatness” arrives because the full-length follow-up to 2020’s universally acclaimed Upside Down 2020, which garnered a GRAMMY® nomination within the class of “Finest Reggae Album” and earned rave “four-out-of-five star” opinions on each side of the pond from The Guardian and Rolling Stone, respectively.
