Cricket – The Hundred – Girls – Remaining – Southern Courageous v Northern Superchargers – Lord’s Cricket Floor, London, Britain – August 31, 2025 Northern Superchargers gamers have fun with the trophy after successful The Hundred
Motion Photographs by way of Reuters/Andrew Couldridge
The International Cricket Council (ICC) and Google are collaborating to extend the visibility of girls’s cricket worldwide.
The latest announcement is a landmark ladies’s-only international partnership. It would see the ICC make the most of Google’s superior expertise and dedication to supporting ladies’s sports activities, bettering fan engagement, and growing accessibility.
The brand new partnership paves the best way for producing additional development and visibility of girls’s cricket. It comes at an thrilling second within the ladies’s recreation, with two main international occasions scheduled inside the subsequent yr: the ICC Girls’s Cricket World Cup 2025 in India and Sri Lanka, and the ICC Girls’s T20 World Cup 2026 in England and Wales.
Google will use its merchandise, together with Android, Google Gemini, Google Pay, and Google Pixel, to boost the fan expertise.
ICC chairman, Jay Shah, mentioned the partnership was a testomony to the ICC’s dedication to creating ladies’s cricket.
“This partnership with Google is a landmark second for ladies’s cricket and underlines our dedication to taking the ladies’s recreation to even higher heights,” he mentioned. “By harnessing Google’s world-class innovation, we can create extra participating experiences for followers and produce the game nearer to folks in all places.”
“Girls’s cricket is rising sooner than ever earlier than, and this collaboration is not going to solely assist speed up its international attain but additionally encourage future generations to see cricket as a recreation the place they belong,” Shekar Khosla, VP Advertising and marketing at Google India, mentioned: “Cricket has all the time been about group and shared ardour. We’re proud to associate with the ICC to carry followers of girls’s cricket nearer to the sport by way of our expertise.
“This alliance isn’t just a couple of single match; it’s about constructing deeper engagement, making the game extra accessible, and enabling followers to really feel a stronger reference to what they care about.”
