Acknowledging the pivotal function performed by United States (US) journey brokers in showcasing Jamaica as a premier vacationer vacation spot, Tourism Minister Hon. Edmund Bartlett expressed gratitude for his or her relentless efforts in driving tourism to the island.
Addressing a luncheon hosted by the Jamaica Vacationer Board (JTB) to honor high journey brokers from Baltimore and Philadelphia, Minister Bartlett prolonged his appreciation to the esteemed group gathered at McCormick & Schmick’s restaurant in downtown Baltimore on Friday, April 12.
Sustaining tourism amid challenges
Emphasizing the numerous contribution of journey brokers and tour operators to Jamaica’s tourism sector, Minister Bartlett highlighted that roughly 70 per cent of all guests to the island hail from the US, constituting its largest supply market.
Thriving past pre-pandemic ranges
Citing encouraging statistics, Minister Bartlett revealed that Jamaica’s tourism trade has not solely rebounded however surpassed pre-pandemic ranges, with 2023 witnessing a exceptional inflow of roughly 4 million guests and gross overseas change earnings totaling roughly US$4.2 billion.
Surge in stopover arrivals
Underscoring the resilience of Jamaica’s tourism sector, Minister Bartlett famous a surge in stopover arrivals, accounting for about 70 per cent of whole customer arrivals, signaling a sturdy restoration and progress trajectory.
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US market dominance
Of the two.98 million stopover arrivals, greater than 2.1 million originated from the US market, illustrating a major enhance over earlier years and reaffirming the enduring attract of Jamaica amongst American vacationers.
Milestone achievements in 2024
Celebrating latest milestones, Minister Bartlett introduced that Jamaica had achieved the exceptional feat of welcoming a million guests and incomes one billion {dollars} in gross overseas change earnings in the course of the preliminary two months of 2024, underscoring the island’s reputation as a popular winter escape for vacationers from key supply markets just like the US and Canada.
