NEW YORK – Jamaica’s Minister of Tourism, Hon Edmund Bartlett has emphasised the crucial function that journey advisors play in advancing the expansion of Jamaica’s tourism. Talking at a particular luncheon to honour top travel advisors in Northeast America on April 13, the Minister mirrored on the trouble and dedication of those advisors through the pandemic.
Minister of Tourism, Hon Edmund Bartlett throughout his presentation to Jamaica’s prime promoting Journey Advisors in Philadelphia on Saturday April 13, 2024.
“All of us keep in mind the day planes stopped flying, ships stopped crusing and international locations closed their borders. We didn’t know what the subsequent day would maintain however by knowledge, innovation and public non-public sector partnerships, Jamaica was in a position to open its borders and remained open. Our valued journey advisors have been first out the blocks, promoting the vacation spot, however extra importantly our message of vacation spot assurance to their shoppers,” stated Minister Bartlett.
Jamaica opened its borders on June 15, 2020, by its sturdy well being and security protocols and considered one of a sort resilient hall that had infrastructure in place to permit for a secure and seamless customer expertise through the pandemic.
“The nation that made Jamaica get better is the US which by no means closed its borders and inside a yr of the vacation spot’s reopening, we welcomed a million guests, 800 thousand of which got here from the US.
And of the 4.1 million guests we welcomed final yr, you will need to be aware that 3 million of them are from the US, 2.2 million stopovers and the remainder being cruise guests. This spectacular determine couldn’t have been achieved with out our journey advisors who proceed to champion model Jamaica and are devoted to the vacation spot,” added Minister Bartlett.
Minister of Tourism, Hon Edmund Bartlett, (C) pauses for a photograph alternative with Victoria Harper, District Gross sales Supervisor-Northeast USA (L of Minister Bartlett), Carey Dennis, Enterprise Growth Officer – Northeast USA (R of Minister Bartlett), Fiona Fennell, Public Relations and Communications Supervisor, Jamaica Vacationer Board, (again third L) and the highest Journey Advisors within the Northeast USA.
Statistics present that between 2020 to now, the market share of US guests to Jamaica has elevated from 63% to roughly 74%.
“In 2019, Jamaica welcomed roughly 1.6 million stopover US visitors which suggests since COVID, we’ve got elevated that quantity by 600 thousand. This speaks to the demand for the vacation spot, confidence from the US market and the efforts of our tourism companions like our journey advisors,” stated Minister Bartlett.
