Jamaica’s Ministry of Tourism by means of the Tourism Enhancement Fund (TEF) is embarking on initiatives to broaden the scope of the Jamaica Blue Mountain Espresso Pageant.
On the current seventh installment of the competition in Newcastle, St. Andrew, Minister of Tourism Edmund Bartlett shared insights with JIS Information concerning plans for enlargement.
Discussions have revolved round extending the competition to varied locales throughout Jamaica, indicating a need to diversify its attain.
Personal sector collaboration
Bartlett emphasised the necessity for elevated involvement from the personal sector to infuse the competition with recent vigor and lengthen its affect past the confines of Newcastle.
Expressing intentions to interact in discussions all year long and past, Bartlett outlined aspirations to introduce the competition to Mandeville, Montego Bay, Port Antonio, and different areas throughout the island.
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TEF’s position in competition improvement
Highlighting the instrumental position performed by the Ministry of Tourism and TEF in fortifying the competition, Bartlett underscored their dedication to fostering its progress and enlargement.
Whereas the Ministry doesn’t instantly oversee the administration of Jamaica’s espresso trade, it offers invaluable advertising platforms by means of occasions just like the Jamaica Blue Mountain Espresso Pageant.
Advertising alternatives
Bartlett emphasised the significance of strategic advertising endeavors in bolstering the profile of Jamaica’s espresso trade.
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Leveraging festivals like this, the Ministry endeavors to amplify the model’s presence and domesticate broader public consciousness concerning Jamaica’s famend espresso.
By disseminating compelling content material and attracting guests to expertise the product firsthand, the Ministry goals to bolster Jamaica’s standing as a premier espresso vacation spot.
This yr’s version of the Espresso Pageant witnessed lively participation from 59 sales space holders, providing them a platform to showcase and retail their numerous array of merchandise.
