HONG KONG – The seaside metropolis of Rimini will as soon as once more grow to be the hub for world tourism dialogue. It welcomes the second annual Tourism Seasonality Summit, organized by Low Season Traveller and Routes, a part of the Aviation Week Community.
Held alongside ROUTES Europe 2026, the two-day occasion, Could 17-18, will unite leaders from aviation, tourism, and the cruise industries. The occasion will handle one among journey’s most urgent challenges—seasonality. The summit will discover methods to scale back stress throughout overcrowded peak durations whereas selling the advantages of journey within the off-season.
Ged Brown, Founding father of the Tourism Seasonality Summit, instructed South Florida Caribbean Information that the gathering is about fostering understanding and collaboration throughout the business.
Ged Brown – Founder Tourism Seasonality Summit
“Leaders and stakeholders from throughout the worldwide journey and tourism sectors will come along with one factor on their thoughts—seasonality,” Brown defined. “We wish to higher perceive the challenges it brings, particularly peak seasonality in Europe, but in addition the alternatives it creates by selling the off-season months in a extra proactive manner.”
Increasing the Dialog
Primarily based on enthusiastic delegate suggestions from its inaugural yr, the summit has now been expanded to 2 days. Brown emphasised that this extension permits for extra in-depth conversations and daring discussions.
“We may have two days of intense discussions. Our intention is to create a protected area for uncomfortable conversations as a result of addressing tourism seasonality is just not advantageous—it’s important for creating sustainable vacation spot economies and communities,” he mentioned. “The intention is to not apportion blame however to look at the place we at the moment are and what we’re going to do.”
A Distinctive Interactive Twist
One session will likely be left clean on goal. Delegates will select which subject they wish to discover in actual time. Contributors will vote on the subjects. Then, a speaker from the viewers will likely be invited to current on the chosen theme.
“We’ll choose a speaker from the viewers who will make their presentation primarily based on the subject voted by the bulk,” Brown shared. “It’s a bit totally different and quirky—but it surely encourages engagement and contemporary views.”
Towards a Extra Sustainable Trade
The summit’s central aim is to develop practical strategies to “flatten the curve” of seasonality. By spreading customer demand extra evenly throughout the calendar yr, organizers imagine it should ease the burden on locations. It will happen throughout peak instances but in addition ship stronger, extra resilient tourism economies.
Registration Now Open
Delegates are inspired to register early at www.seasonalitysummit.com. Early hen charges can be found for individuals who join earlier than December 31, 2025.
With its dynamic mixture of thought management, interactive classes, and collaborative vitality, the 2026 Tourism Seasonality Summit in Rimini guarantees to be a pivotal platform. It goals for shaping the way forward for world tourism.
