CASTRIES, St. Lucia, CMC—The St. Lucia Tourism Authority (SLTA) stated Monday that the island had achieved a “vital milestone” inside the sector after 34 895 guests arrived in August this yr, a 27 % improve in comparison with August final yr.
The SLTA stated that that is the eighth consecutive month-on-month development in 2024.
“As we collaborate throughout the business, we’re dedicated to implementing progressive methods that may additional elevate the customer expertise and appeal to much more vacationers to our shores,” stated newly appointed SLTA chief govt officer Louis Lewis.
“St. Lucia is implementing a reimagined technique, and up to date collaborations with the New York Yankees and Olympic Medalist Julien Alfred, serving as a Tourism Ambassador, collectively, we’ll construct on this constructive trajectory and be sure that St. Lucia stays a best choice for guests in search of unforgettable experiences,” he added.
The SLTA stated that the rise in customer arrivals was led by the USA market, which accounted for 54 % of complete arrivals, a 44 % improve over US arrivals from August 2023.
It stated this surge is attributed to a 53 % improve in accessible seats within the US market, primarily pushed by American Airways’ expanded service from Charlotte and Miami.
The Caribbean area additionally recorded notable development, with arrivals growing by 29 % yr over yr, paralleling an identical 29 % rise in accessible seats.
It stated that essential contributions got here from interCaribbean, Air Adelphi, and Dawn Airways, which expanded direct airlift from Antigua, Barbados, Martinique, Guadeloupe, and Jamaica. Moreover, St.Lucia hosted the Goodwill Swimming Championships in August, attracting many guests from throughout the Caribbean.
In keeping with the SLTA, August year-to-date figures present that stay-over arrivals are 18 % greater than in 2023 and three % above the identical interval in 2019, which serves as a key benchmark from earlier than the COVID-19 pandemic.
“These numbers recommend that St. Lucia is on observe to surpass 2019’s stay-over arrival totals by the tip of the yr, signaling a sturdy restoration for the island’s tourism business,” the SLTA stated, including “tourism stakeholders are optimistic about sustaining this momentum because the island continues to reinforce its enchantment as a premier journey vacation spot.
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