Jamaican singer Sean Paul performs stay on stage throughout a live performance on the Huxleys on July 6, 2022 in Berlin, Germany.
Picture by Frank Hoensch/Redferns
Multi-award-winning dancehall artist Sean Paul has by no means been one to chase tendencies.
A globally famend cultural drive who has spent many years honing his craft has launched “Nah Observe Dem,” his first single for 2025.
Ronnie Tomlinson, the Jamaican-born, Brooklyn-based leisure publicist, instructed Caribbean Life on Friday that “Nah Observe Dem” is “a monitor that’s each a hard-hitting sonic declaration and highly effective expression of embracing genuine connections.
“Over a propulsive beat, and constructed on Sean Paul’s unmistakable vocal supply, he dissects the artwork of deception – pals turned foes, and alliances constructed of shifting sand,” mentioned Tomlinson, chief govt officer of New York-based Destine Media.
“Nah Observe Dem’ isn’t only a rhythm-driven-banger, it’s a testomony to loyal self-respect,” she added. “With highly effective lyrics like ‘Look how me deal with dem, similar to a brother, straight from the center the actual lion order, actual real love me present dem me coronary heart dem draw me out merciful Father,’ Sean Paul spits with conviction, his cadence commanding as ever.
“It’s a reminder that not all smiles are honest, and loyalty is a foreign money way more priceless than clout,” Tomlinson added.
Friday’s launch of “Nah Observe Dem” follows “Convey It,” a recent spin of the enduring “Showtime Riddim” by acclaimed producer Dave Kelly.
“The monitor dominated airwaves, proving as soon as once more that Sean Paul isn’t simply using waves, he’s making them,” mentioned Tomlinson.
Sean Paul mentioned, “Nah Observe Dem” is “a nod to dancehall’s roots; its message is common.”
In a world obsessive about social optics, Tomlinson mentioned Sean Paul “stands agency in his reality that actual acknowledges actual.”
She mentioned Sean Paul’s upcoming UK tour, with Billboard-charting R&B heavyweights Ashanti and Fats Joe, “will deliver his catalog of anthems to sold-out venues, promising an unforgettable expertise for followers.”
Including to his “monumental 12 months,” Tomlinson mentioned Sean Paul was set to return to Brazil final weekend after 18 years, “marking a long-awaited comeback to one among his most passionate fan bases.
For music lovers who’ve skilled performative friendships and curate facades, ‘Nah Observe Dem’ is the monitor of self-preservation that won’t solely entertain however remodel into an anthem for listeners who worth integrity and loyalty – served with the form of power and profound storytelling that solely Sean Paul can ship,” Tomlinson mentioned.
