World dancehall icon Sean Paul has joined forces with famend streetwear model Crooks & Castles’ merch line, celebrating Sean Paul’s legacy and the worldwide affect of dancehall tradition.
“The capsule assortment blends Sean Paul’s signature model with Crooks & Castles’ daring streetwear aesthetic,” Jamaican leisure publicist Ronnie Tomlinson informed Caribbean Life on Monday.
“The limited-edition items will characteristic customized graphics impressed by Sean Paul’s lyrics, Jamaican roots and his influence on international music and trend over the previous twenty years,” the Brooklyn-based CEO of Destine Media, Inc. added.
Sean Paul mentioned the collaboration is “extra than simply merch – it’s a motion.
“Crooks & Castles represents actual tradition, and, collectively, we’re honoring the worldwide attain of dancehall and the life-style that comes with it,” he added. “The designs signify me, the followers, and the place we come from.”
Tomlinson mentioned the launch consists of t-shirts and hoodies, that are accessible on-line and at choose retail places.
She mentioned every merchandise within the assortment displays Sean Paul’s “daring persona and high-energy sound, fused with Crooks & Castles’ signature rebellious edge.”
Crooks & Castles Artistic Director Steven Nadler mentioned: “Sean Paul is a cultural icon whose affect crosses borders and generations.
“We’re excited to convey one thing recent to his followers and ours with a line that represents each music and streetwear in an genuine approach,” he added.
The Sean Paul x Crooks & Castles merch line shall be formally unveiled with a digital marketing campaign and live performance merch on Sean Paul’s upcoming excursions.
