Lorine Charles-St. Jules, chief govt officer of Saint Lucia Tourism Authority.
Picture courtesy Saint Lucia Tourism Authority
The Saint Lucia Tourism Authority has launched a visionary technique often known as Lucian Hyperlinks. This progressive strategy is geared in the direction of fostering stronger connections between the Saint Lucian Diaspora, with a specific deal with these residing in the USA, Canada, and the UK.
The first goal is to encourage them to rekindle their roots and actively contribute to advertising and marketing Saint Lucia as a premier luxurious vacation spot. Lucian Links presents a variety of engaging incentives, together with updates on lodging, actions, eating places, and native occasions, all designed to reinforce their expertise.
In a latest interview with Caribbean Life newspaper, Lorine Charles-St. Jules, the chief govt officer of the Authority defined, “Saint Lucia boasts a worldwide community of connections, lots of whom share a deep heritage with the island. My mission is to nurture and maintain these connections by offering common updates on lodging, actions, eating places, and native occasions. I’m dedicated to making sure that the Diaspora stays well-informed and engaged with their homeland.”
Moreover, Charles-St. Jules elaborated on a latest improvement, stating, “Saint Lucia has launched the Assortment de Pépites, a curated number of inns, villas, mattress and breakfasts, and boutique accommodations. This initiative goals to focus on these properties, helping vacationers to find their good lodging.”
Assuming the function of chief govt officer of the Saint Lucia Tourism Authority on Feb. 1, 2022, Charles-St. Jules has devoted her tenure to elevating Saint Lucia into the luxurious journey market. She firmly believes that Saint Lucia is the final word luxurious journey vacation spot, particularly in the course of the upcoming vacation season.
Her earlier roles, together with account supervisor for the Anguilla Vacationer Board and chief govt officer of PEA⋅EYE7 Advertising and marketing Worldwide in New Jersey the place she specialised in luxurious resort advertising and marketing, have outfitted her with priceless expertise, which she now brings to the Saint Lucia Tourism Authority.
Underneath the Lucian Hyperlinks Initiative, the Diaspora is inspired to decide on Saint Lucia as their most popular trip vacation spot. This initiative not solely advantages the tourism business but in addition contributes to the financial development of Saint Lucia by serving the wants of its Diaspora neighborhood.
Lucian Links, due to this fact, serves as a useful data hub, fostering stronger ties between Saint Lucia and its overseas-based neighborhood.
