Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, emphasised the essential function of reimagining Caribbean tourism to bolster trade resilience.
Talking on the Council of Ministers in the course of the Caribbean Tourism Group’s (CTO) Caribbean Week in New York on June 18, Minister Bartlett advocated for transformative adjustments geared toward fortifying the area.
Strategic imaginative and prescient amidst challenges
Throughout Caribbean Week, held along side Caribbean-American Heritage Month, Minister Bartlett underscored tourism’s pivotal place because the lifeblood of the Caribbean.
He pressured the need of adapting to evolving calls for and potential disruptions post-COVID-19, highlighting the crucial for strategic reassessment.
Collaborative evolution
Acknowledging the decision from the CTO Secretariat to reimagine the group, Minister Bartlett endorsed a shift from competitors to “co-petition.”
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This method, he argued, would improve partnerships, creativity, and alternatives throughout the area, finally benefiting group livelihoods.
Planning for sustainable development
The CTO’s core goal is to facilitate sustainable tourism improvement for the financial and social development of Caribbean nations.
Following this 12 months’s deliberations, plans are underway to interact consultants in reimagining the group.
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A devoted working committee will make sure the energetic participation of Caribbean locations in shaping this strategic evolution.
