Regional airline LIAT (2020) has unveiled a brand new model identification, asserting it is going to now function underneath the industrial identify Liat Air as a part of a broader technique to modernize operations and reaffirm its dedication to Caribbean connectivity.
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The rebranding effort features a new emblem and visible identification impressed by the vibrancy, range, and unity of the Caribbean, the airline mentioned in an announcement this week. Whereas its authorized identify stays LIAT (2020) Restricted, the corporate will use “Liat Air” throughout its public and industrial platforms.
“This marks a serious milestone in our transformation journey and reaffirms our renewed dedication to regional connectivity and operational excellence,” the corporate mentioned.
Chief Government Officer Hafsah Abdulsalam mentioned the identify change balances heritage with readability.
“The identify LIAT carries deep historic and emotional significance throughout the Caribbean. Nonetheless, as we develop and broaden into new territories, we recognise the significance of creating our function unmistakably clear,” she mentioned. “The identify Liat Air does precisely that—it honours and reinforces our legacy whereas positioning us confidently within the international aviation house.”
The rebranding is being rolled out in phases and can be absolutely carried out by September 2025. Within the interim, passengers should encounter the earlier LIAT20 emblem on plane and different supplies.
The airline mentioned the brand new model displays a wider modernization plan, which incorporates route community growth and enhancements within the passenger expertise. It presently operates a fleet of ERJ145 and ATR42-600 plane.
LIAT (2020) Restricted was established as a three way partnership between the federal government of Antigua and Barbuda and Nigerian airline Air Peace following the collapse of LIAT (1974) Restricted, which ceased operations in January 2024. Antigua and Barbuda holds a 30% stake within the new entity, whereas Air Peace owns 70% and contributed an preliminary US$65 million in funding.
Liat Air emphasised its continued mission to serve the Caribbean by reconnecting households, supporting regional economies, and selling tourism all through the islands.
