Jamaica’s Minister of Tourism Edmund Bartlett makes his handle to the Diaspora who attended the Workforce Jamaica Bickle occasion in New York on Sunday, April 14, 2024.
Photograph courtesy Jamaica Vacationer Board
The Jamaica Vacationer Board (JTB) stated on Friday that the Caribbean Promoting Federation (CAF) has awarded it the distinguished 2025 American Promoting Award (ADDY).
JTB stated it obtained a Silver ADDY Award for its “The place Your Coronary heart Belongs” commercial within the cinematography class, which acknowledges excellent work in movie and video manufacturing.
Launched in winter 2024, in partnership with Jamaican artistic company The Limners and Bards Restricted, JTB stated the commercial creates “a way of eager for viewers to return again to the island for the heat of the solar, its individuals, and its experiences – to the place their hearts belong.”
“There’s a ‘vibe’ that may solely be present in Jamaica, and, by means of this commercial, now we have showcased that actual sentiment,” stated Jamaica Tourism Minister Edmund Bartlett. “Our promoting group works tirelessly year-round to enrapture the spirit of Jamaica and current it to mass audiences in a number of codecs to attract each new and returning guests to the island.
“We’re extremely happy with our group for profitable this prestigious award that once more places Jamaica on the primary stage,” he added.
JTB stated the American Promoting Awards, generally generally known as the ADDYs, is the promoting business’s largest competitors, recognizing excellence within the artwork of promoting.
It stated the ADDYs are carried out yearly by the American Promoting Federation (AAF) and function on a three-tiered system to make sure work is completely evaluated, together with:
Native stage, the place native AAF chapters maintain competitions; District stage, second stage, the place winners from the native stage advance to one in every of 15 district competitions; and Nationwide stage, remaining stage, the place district winners compete for the coveted Nationwide ADDY Awards.
JTB stated the Silver ADDY was awarded on the native stage, with recognition by CAF, the primary and solely non-American member of the AAF.
Entries are evaluated on standards akin to visible storytelling, technical proficiency, and total impression and judged by a panel of skilled professionals from outdoors of the area, JTB stated
“Jamaica gives each customer a trip that most accurately fits their pursuits,” stated Donovan White, JTB’s director of tourism. “By way of our profitable commercial, our group has completed a superb job at highlighting this message to a broader viewers, and we’re humbled that the AAF and CAF acknowledged our work.”
