In celebration of its seventieth anniversary, the Jamaica Vacationer Board (JTB) pulled out all of the stops not too long ago with a spectacular on-island immersive expertise for 70 of its top-producing journey advisors from the U.S. Northeast Area—Jamaica’s most vital supply market.
The itinerary included a dynamic Vacation spot Presentation & Provider Commerce Present on the newly opened Princess Grand Jamaica Resort in Hanover, the place business companions corresponding to Sandals Resorts, Half Moon, {Couples} Resorts, Rick’s Cafe and Dolphin Cove interacted straight with the journey advisors.
Carlos Perez-Villa, an govt at Princess Inns & Resorts made a spirited impression along with his heartfelt greeting of ‘Jah Rastafari!’ as he welcomed attendees to the model’s newest jewel in Jamaica’s tourism crown. Additionally current was JTB’s Deputy Director of Tourism, Philip Rose, who flew in from Miami to encourage the group.
“My title could say Jamaica Vacationer Board, however I work for the folks of Jamaica,” Rose declared passionately. “You aren’t simply sellers of journey—you’re the bridge between your purchasers’ desires and what could possibly be their realities,” he shared.
Rose urged journey specialists to push tougher within the 12 months forward, noting, “We’ve much more rooms opening. We’ve much more airline seats coming into the vacation spot. And we will’t do that with out you.”
The immersive journey featured a two-night keep on the eco-conscious Grand Palladium, identified for its 540-room format designed in concord with nature. Advisors additionally toured iconic properties together with the Rockhouse Resort, Secrets and techniques Resorts & Spas, Deja All Inclusive Resort, Negril Palms and Skylark Negril Seashore Resort, capping that leg of the journey with a scenic lunch at Jamwest Motorsports & Journey Park.
The ultimate two days had been spent at Princess Grand Jamaica and Princess Senses The Mangrove, twin luxurious resorts that formally opened their doorways in November 2024. Princess Grand Jamaica provides 590 family-friendly suites nestled between Montego Bay and Negril, whereas Princess Senses The Mangrove caters to adults with 401 ocean-view suites and 14 unique overwater villas that includes infinity swimming pools and glass-floor panels.
The celebration climaxed on a excessive be aware at a festive island occasion on the Princess Grand, the place Director of Gross sales & Advertising Kareen Corridor shocked attendees by gifting every with a complimentary three-night trip for 2. The surprising giveaway, dubbed ‘an Oprah second’ by journey advisor Frances Ackon of Frances Elite Travels Inc, sparked jubilant cheers and some emotional tears throughout the group.
One other notable spotlight was the orchestration of a number of distant radio broadcasts that includes the journey specialists and JTB executives. These particular segments aired on stations within the Northeast U.S. and South Florida markets, together with WAVS 1170 AM; Supa Jamz Radio; Roadblock Radio, WCBS 101.1 HD3 (NY Tri-State) + WMXJ 102.7 HD3 (South Florida) and Winner’s Circle Radio, HOT 97.1FM, HD3, extending the attain and influence of the seventieth anniversary celebration.
The immersive occasion fashioned a part of a broader slate of worldwide commemorations and underscored the important position of journey advisors in selling the island. With over 12,000 licensed Jamaica Journey Specialists within the Northeast alone, the area persistently delivers the best variety of annual arrivals to the vacation spot.
“This was a chance to have fun with our high journey specialists—and it simply occurs that the Northeast USA is our high manufacturing area,” mentioned Victoria Harper, District Gross sales Supervisor, JTB Northeast. She welcomed the advisors on the Grand Palladium Jamaica Resort & Spa throughout a vigorous Associate Breakfast that kicked off the multi-day occasion.
Harper, together with JTB executives, shared updates on the island’s rising tourism portfolio, together with resort expansions, new sights, and enhanced customer experiences aimed toward conserving Jamaica on the forefront of Caribbean journey.
The occasion not solely honored the advisors’ dedication to Jamaica’s tourism success but in addition deepened their firsthand information of the island’s evolving choices—equipping them to advertise the vacation spot with renewed ardour and confidence.
