Jamaica’s Minister of Tourism, Hon Edmund Bartlett, has launched an in depth multi-city advertising and marketing marketing campaign in the USA.
This strategic push goals to bolster partnerships and improve Jamaica’s visibility as a premier vacationer vacation spot.
The marketing campaign kicks off in New York, the place Minister Bartlett is slated to take part in a sequence of essential media interviews and attend occasions throughout the Caribbean Tourism Group Week.
This occasion, coinciding with the group’s thirty fifth anniversary, is themed “Connecting the Globe, Celebrating Range” and contains a vibrant array of actions and enterprise conferences.
The tour will prolong to Chicago and Dallas, the place the Minister will meet with senior executives from main airways corresponding to JetBlue, Delta, and United.
– Commercial –
These conferences are a part of Jamaica’s efforts to maintain the expansion and success of its tourism sector by reinforcing present relationships and exploring new alternatives for collaboration.
Leveraging partnerships for sustained development
All through his U.S. engagements, Minister Bartlett emphasizes the significance of sustaining and increasing partnerships with key tourism stakeholders in the USA, which stays Jamaica’s largest supply market.
This market is liable for 74 per cent of Jamaica’s vacationer arrivals. By reinforcing these relationships, Jamaica has seen a constant enhance in vacationer numbers, reaching a 4 per cent development over the earlier 12 months.
– Commercial –
Outcomes and projections: A thriving tourism sector
Jamaica’s tourism trade is experiencing unprecedented success, with record-breaking customer numbers.
In 2023, the island welcomed over 4 million vacationers.
The momentum continues in 2024, with greater than 2 million guests recorded in simply the primary 4 months.
Projections for the 12 months recommend a complete of 4.58 million guests, which might signify a 9.6 per cent enhance in tourism earnings, amounting to roughly USD 4.38 billion.
