The Jamaican Ministry of Agriculture is actively broadening the scope of its initiatives with the launch of the Eat Jamaican International Marketing campaign.
Introduced by Portfolio Minister Floyd Inexperienced, the marketing campaign seeks to interact the diaspora in selling and consuming native Jamaican produce.
The marketing campaign was formally launched through the tenth Biennial Jamaica Diaspora Convention held on the Montego Bay Conference Centre in Rose Corridor, St James.
Strengthening exports and native partnerships
Constructing on the two-decade success of the unique Eat Jamaican Marketing campaign, this international push coincides with the annual celebration set for November 25.
Minister Inexperienced highlighted the ministry’s technique to collaborate with native corporations and farmers to make sure the export of genuine Jamaican meals objects worldwide.
– Commercial –
This initiative comes on the heels of Jamaica’s latest success in exporting its first mango shipments to Florida and New York, areas with important Jamaican populations.
Authenticity and recognition of Jamaican produce
The marketing campaign is particularly designed to assist these within the diaspora determine and entry real Jamaican manufacturers and merchandise immediately from the island.
This effort is a part of a broader agenda to strengthen the presence of Jamaican meals on the worldwide stage.
– Commercial –
Minister Inexperienced famous the regular demand for genuine Jamaican delicacies around the globe, which is clear from the rising export figures.
Spectacular development in agricultural exports
Within the earlier 12 months, Jamaica recorded earnings of $94 million from agricultural exports, marking a 2 per cent enhance within the worth of recent produce despatched abroad.
The nation’s main non-traditional export, yam, introduced in over $50 million in 2023 alone, displaying important development from $37 million the 12 months earlier than.
Moreover, there was a notable 20 per cent enhance within the export of Jamaican sauces.
Culinary excellence on the worldwide stage
Minister Inexperienced emphasised the distinctive attraction of Jamaican delicacies, from the distinctive style of its mango varieties, just like the Julie and East Indian, to the distinctive taste of Jamaican ginger.
He expressed pleasure within the nation’s culinary choices and inspired elevated consumption of those meals, not just for their style but additionally for his or her financial influence.
Financial and well being advantages of supporting native agriculture
The Eat Jamaican International Marketing campaign is not only about indulging within the wealthy flavors of Jamaican meals but additionally about supporting the native economic system and enhancing well being.
By selecting regionally grown produce, shoppers contribute to the livelihood of Jamaican farmers and their households, fostering financial development and sustainability throughout the group.
