Jamaica’s Ministry of Trade, Funding, and Commerce is ready to provoke enterprise engagements in a number of non-traditional markets beginning in July, urging members of the diaspora to take part.
Over the previous 12 months, the Ministry has been on the forefront of organizing export and funding missions throughout the Caribbean, the USA, Canada, and London.
This initiative marks a major shift in direction of exploring new territories to reinforce Jamaica’s international enterprise footprint.
Venturing into new markets
In a strategic transfer to diversify its financial connections, Jamaica will develop its attain into Latin America and elements of Africa. The upcoming months will see delegations heading to Mexico, Colombia, Costa Rica, and El Salvador.
Later within the 12 months, the main target will shift to African nations, together with Nigeria, Ghana, Rwanda, and Sierra Leone.
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Shullette Cox, President of the Jamaica Promotions Company (JAMPRO), shared these insights throughout a panel dialogue on the tenth Biennial Jamaica Diaspora Convention, emphasizing the twin function of those missions.
A twin function mission
The aim of those worldwide missions is twofold. Primarily, the efforts will not be simply to advertise Jamaica as a lovely funding vacation spot but in addition to forge substantial enterprise relationships.
By connecting Jamaican enterprise individuals with their counterparts in these nations, the initiative goals to open up new avenues for exporting and growing sturdy enterprise partnerships.
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Diaspora engagement for nationwide transformation
Held from June 16 to 19 on the Montego Bay Conference Centre in St. James, this 12 months’s Diaspora Convention revolved across the theme ‘United for Jamaica’s Transformation: Fostering Peace, Productiveness, and Youth Empowerment’.
