The Jamaica Vacationer Board (JTB) has formally been accepted into the unique Virtuoso community, a serious milestone that positions the island nation extra prominently throughout the international luxurious journey sector. Virtuoso is a number one worldwide consortium of high-end journey advisors and suppliers, with a fastidiously curated portfolio of two,300 most well-liked companions throughout 100 international locations.
Jamaica’s inclusion within the community opens doorways to new gross sales and advertising and marketing channels focusing on Virtuoso’s elite clientele—vacationers recognized for looking for distinctive, bespoke experiences.
“Virtuoso companies worldwide promote a median of (U.S.) $35 billion yearly, making the community essentially the most vital participant in luxurious journey. The community’s acceptance course of is extremely selective, so turning into a most well-liked companion is a real honor,” stated Jamaica’s Minister of Tourism, the Hon. Edmund Bartlett. “The status Virtuoso member companies have for excellent dedication to their purchasers is an ideal match with our personal bespoke method to service. Now that we’re a part of this famend community, we stay up for providing Virtuoso advisors and their purchasers the particular facilities, values and experiences that surpass their expectations.”
By turning into a Virtuoso companion, the JTB joins a lineup of the world’s most distinguished luxurious accommodations, resorts, cruise strains, tour operators, airways, and different journey suppliers. These suppliers profit from a set of promoting instruments and unique entry to Virtuoso’s influential international neighborhood, together with publicity at trade occasions equivalent to Virtuoso Journey Week.
“Collaborating with Virtuoso enhances our potential to ship a rare expertise to those that select Jamaica as their most well-liked journey vacation spot,” stated Philip Rose, Jamaica’s Deputy Director of Tourism. “This partnership ensures that Jamaica is acknowledged for its various and thrilling alternatives, solidifying its place as a number one Caribbean vacation spot for vacationers looking for an elevated getaway, with choices that cater to all pursuits.”
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JTB’s entry into the Virtuoso community additionally strengthens its direct relationships with top-tier leisure journey companies throughout key international markets, together with North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa, and the Center East.
“Welcoming the Jamaica Vacationer Board into the Virtuoso community is a strong assertion of the vacation spot’s dedication to the luxurious sector,” stated Javier Guillermo, Virtuoso Director of Alliances. “This partnership deepens the synergy between the island’s wealthy choices and a strategic imaginative and prescient to serve high-value vacationers with excellence. Jamaica is just not solely enhancing its positioning inside our international neighborhood but additionally setting a brand new customary for what Caribbean luxurious can appear like. We’re excited to be a part of this subsequent chapter in Jamaica’s evolution.”
