KINGSTON, Jamaica – Kicking off the busy spring season, the Jamaica Vacationer Board (JTB) has partnered with Sandals Resorts to host an eighteen-station radio distant broadcast from Sandals Ochi Seaside Resort from April 6-9 together with journey giveaways to Sandals properties, a rigorous interview schedule, digital advertising and marketing on the stations’ web sites and social media pages, and a enjoyable journey itinerary for radio hosts to take pleasure in and discuss on-air.
“Internet hosting these radio distant broadcasts is a part of our strategic plan to assist construct even better consciousness for Jamaica’s tourism product and drive visitation this spring and summer season,” mentioned the Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “We’ve been breaking tourism data lately with over a million customer arrivals within the first two months of 2024 alone, so this initiative is designed to assist us carry that momentum additional into the yr,” he added.
Radio – A Confirmed Medium
Donovan White, Director of Tourism, JTB, expressed, “Radio is a confirmed medium for reaching potential vacationers and capturing their consideration at key instances throughout the day when they’re listening. Subsequently, we’re very happy to companion with Jamaican resort operator Sandals in addition to different tourism suppliers to conduct these distant broadcasts and encourage folks in key markets to decide on Jamaica as their subsequent trip vacation spot.”
Built-in Campaigns
Starting on April 3 and persevering with by way of Might 3, all stations are offering an unique marketing campaign that includes on-air, social media and digital assist selling Jamaica as a trip vacation spot and the Sandals Resorts model. Along with the 2 days of distant broadcasts with journey giveaways and interviews with key tourism stakeholders, every station is working on-air promotional bulletins in addition to web site contest touchdown pages and social media posting with hyperlinks to Jamaica’s web site.
Radio stations kick off their campaigns with a distant broadcast and occasion week, the place they may host their reveals stay from Sandals Ochi Seaside Resort beginning April 6 and can be handled to a mixer occasion at Sandals within the night to commemorate the upcoming actions. On April 7, the radio group will experience Jamaica on Island Routes catamaran tour taking them to climb the Dunn’s River Falls and rafting on the Martha Brae. The broadcasts start on the morning of April 8 and proceed the morning of April 9 with a day Jungle River Tubing tour courtesy of sights companion Chukka Adventures in addition to a night farewell occasion at Sandals Ochi’s very personal communicate simple, The Rabbit Gap, earlier than the group’s return house on April 10.
Listeners can have an opportunity to win a visit to any Sandals Resorts all-inclusive properties in Jamaica for 2 adults for 4 days/three nights and roundtrip airfare to the vacation spot.
Radio stations taking part within the promotion are primarily based in Atlanta, Austin, Baltimore, Charlotte, Chicago, Denver, Houston, Kansas Metropolis, Lengthy Island (New York), Miami, Middlesex (New Jersey), Nashville, Philadelphia, Pittsburgh, Sacramento, St. Louis and Washington DC in addition to an area Jamaica station.
