KINGSTON, Jamaica, CMC – Tourism Minister Edmund Bartlett says Jamaica should leverage its wealthy cultural heritage by means of the performing arts to reinforce and diversify the tourism product.
He famous that whereas the island’s pure points of interest have drawn guests for many years, “it’s time to acknowledge the untapped potential inside the realms of the performing arts.”
“The nation has witnessed a world shift in journey preferences to extra experiential tourism, reshaping how folks discover and interact with locations. This pattern goes past conventional sightseeing and has moved to immersive and genuine experiences that join vacationers with native cultures, cuisines, and actions,” Bartlett identified.
He stated the performing arts sector has a big function in leisure and tradition, and the tourism sector advantages tremendously from the output.
Bartlett’s remarks had been delivered just lately within the second metropolis of Montego Bay.
He additionally stated that the Bob Marley’ One Love’ film gives a large worldwide increase for the nation’s tourism and movie industries.
He stated that the movie, which premiered in Jamaica on January 23 and later in a number of main worldwide cities and was launched worldwide on Wednesday, will present the raise the nation wants because it pursues new and thrilling vacationer frontiers.
“We had Prince Harry and his spouse, Meghan Markle, and lots of different celebrities on the Jamaica premiere, garnering worldwide consideration. We additionally noticed Brad Pitt and [other] celebrities on the Los Angeles premiere… one other large increase for Jamaica and Jamaica’s tourism,” he famous.
“The film has introduced lots of consideration to our nation and can encourage folks from all around the world… as followers… and guests to expertise our tradition,” Bartlett stated.
He stated the film additionally provides the island’s movie trade a serious shot within the arm, telling the story of reggae legend Bob Marley’s life to a world viewers.
He stated it will present filmmakers and screenwriters that Jamaica is a good place to make films, including that “we’ve got a wonderful nation with a wealthy tradition and historical past” and a proficient pool of actors and filmmakers.
Bartlett stated that he hopes that the film’s success will result in extra curiosity in Jamaica by means of film-making, including that “we wish to be a serious participant” as we’ve got the potential to be a world-class vacation spot for movie manufacturing.
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