Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, has underscored the numerous advertising and marketing potential that the Ian Fleming Worldwide Airport in St Mary holds for the island.
Talking throughout a operate on the Moon Palace Resort in Ocho Rios, St. Ann, Bartlett expressed his optimism concerning the airport’s means to change into a strong magnet for the nation’s tourism trade.
Capitalizing on worldwide recognition
The minister famous that the late British writer Ian Fleming, the airport’s affiliation with the James Bond franchise has garnered huge worldwide recognition.
He additionally emphasised the worldwide success of the James Bond film collection as a key driver justifying the choice to call and improve the previous Boscobel Aerodrome to the Ian Fleming Worldwide Airport.
Highlighting the robust ties Ian Fleming had with the area, Bartlett harassed the appropriateness of the title change from Boscobel to Ian Fleming.
The writer wrote the long-lasting James Bond novels from his villa in close by Oracabessa and spent a good portion of his life in Jamaica. The renaming serves as a becoming tribute to his contributions to the literary and cinematic world.
A ‘Bond’ with Jamaica
Ian Fleming’s love affair with Jamaica started throughout his first go to in 1943.
For practically 20 years, Ian Fleming discovered inspiration in Jamaica, penning 12 novels and quite a few brief tales that includes the long-lasting James Bond.
James Bond as a tourism catalyst
Bartlett emphasised the multitude of benefits related to the Ian Fleming and James Bond connection for the tourism sector.
The minister highlighted that the worldwide recognition of the James Bond franchise, with its iconic 007 spy character, is seen as a potent advertising and marketing software for Jamaica.
Followers of the collection are enticed to go to the island, exploring the areas that performed a job in each the creation and filming of those cinematic classics.
Minister Bartlett harassed the significance of strategically concentrating on the upper finish of the leisure market to drive the enlargement of the tourism trade.
