GEORGETOWN, Guyana, CMC—To make native merchandise extra accessible and enhance visibility, the Authorities is aiming to ascertain a Guyana Store nook on the John F. Kennedy Worldwide Airport, Miami Airport, and different giant ports worldwide.
“We wish to see a Guyana store within the busiest airport on the earth. I’ve already requested the Minister of Tourism to look at the potential for us… There’s a Guyana store at JFK and a Guyana store in Toronto, Miami, the place you possibly can go via and decide up merchandise from Guyana.
“Whether or not it’s agro-progressing merchandise, whether or not it’s hammocks as a result of each product carries a narrative. It’s the story that draws individuals to merchandise. We’re doing an abysmal job at telling the story of our merchandise,” mentioned President Dr Irfaan Ali.
The President made the announcement earlier this week whereas addressing the Guyana Advertising and marketing Company’s annual Dinner and Awards ceremony.
Noting that the Authorities is able to make investments, Ali mentioned the initiative is being “actively” pursued.
“As a authorities, we should purchase shelf and branding area on the worldwide and regional cabinets to take our merchandise.
“And we’re able to make that funding. However that funding should match our readiness to enhance our high quality, manufacturing, and sustainability,” Dr Ali mentioned.
Already, the Authorities is engaged on enhancing model visibility and shelf area for native merchandise in supermarkets domestically.
“We’ve to discover a method through which native supermarkets should not on the again shelf, should on essentially the most distinguished cabinets carry our native merchandise,” President Ali mentioned.
To this point, 90 Guyana Store corners have been established throughout Guyana.
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