The Grenada Tourism Authority (GTA) wrapped up a high-impact, two-day enterprise improvement workshop aimed toward empowering native entrepreneurs, artisans, and distributors with the talents to develop their companies and faucet into worldwide markets.
Held in partnership with cultural enterprise I AM Caribbeing, the initiative is a part of GTA’s broader mission to strengthen the tourism sector by nurturing grassroots enterprise and selling sustainable financial improvement.
Main the classes was Shelley Worrell, founding father of I AM Caribbeing and a trailblazer in Caribbean inventive entrepreneurship. Worrell introduced her signature mix of cultural perception and world enterprise acumen to the workshop, providing sensible methods for scaling Grenadian companies whereas staying rooted in genuine Caribbean identification.
Day one centered on “Export Readiness,” with entrepreneurs diving deep into subjects like model storytelling, enterprise mannequin refinement, and worldwide market enlargement. Day two turned the highlight on the Grand Anse Craft and Spice Market, the place cultural storyteller Kered Clement emphasised the facility of narrative and buyer expertise in creating sturdy, emotionally resonant manufacturers.
“We’ve seen firsthand the unbelievable potential rooted in Grenada’s inventive financial system,” Worrell shared. “This initiative wasn’t nearly enterprise—it was about celebrating tradition, constructing neighborhood, and creating new pathways for commerce. From college students to seasoned distributors, the vitality and expertise within the room had been inspiring.”
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The occasion drew over 50 contributors, together with college students from the T.A. Marryshow Group Faculty (TAMCC), rising entrepreneurs, and long-time market distributors—all desperate to refine their craft and contribute extra meaningfully to Grenada’s tourism panorama.
Petra Roach, CEO of the GTA, described the workshop as a part of a long-term imaginative and prescient to combine native voices into the center of Grenada’s tourism providing. “Tourism isn’t nearly seashores and lodges—it’s about individuals and their tales,” stated Roach. “By equipping our entrepreneurs with the instruments they should succeed, we’re making certain that the advantages of the business ripple all through our communities.”
As Grenada continues to place itself as a worldwide vacation spot rooted in tradition and authenticity, initiatives like these spotlight the vital position of native entrepreneurship in driving sustainable development.
The Grenada Tourism Authority reaffirmed its dedication to comparable capacity-building applications sooner or later, recognizing {that a} resilient tourism sector depends upon sturdy, empowered native companies.
