The Grenada Tourism Authority (GTA), in collaboration with Business 360, Mel&NMedia, Chambers Media, Sandals Grenada, and different valued companions, proudly hosted their third curated press journey themed “Respect The Custom”, which welcomed top-tier influencers and journalists each regionally and internationally, together with outstanding voices from the UK and the US.
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This immersive initiative was designed to showcase this 12 months’s Spicemas celebration, Grenada’s signature cultural celebration, whereas providing a deeper expertise of the nation’s wealthy heritage and traditions.
The journey formally kicked off with a heat and festive welcome on the Maurice Bishop Worldwide Airport, with large drum performances, cultural dancing, and plenty of different showcases of Grenada’s tradition, adopted by an unique welcome occasion at Sandals Grenada, the place company have been greeted with stay leisure, native delicacies, and remarks from tourism officers and companions.
Highlighted on the itinerary was a hands-on cultural workshop held at Paraclete, St. Andrew, that explored the origins of Mas, with a particular give attention to conventional characters akin to Jab Jab, Shortknee, and Véyé Cou (Vieux Corps). The expertise additionally included a culinary dive into Grenada’s nationwide dish, oil down, not simply as a meal, however as a narrative of neighborhood, taste, and heritage.
“That is about genuine Caribbean storytelling, guaranteeing that not solely are individuals coming to the Caribbean shores, and notably Grenada’s shores to expertise Spicemas, however to additionally actually perceive its historical past, its influence, its tradition of Grenada,” stated Melissa Noel, Founding father of Mel&NMedia, and Co-Producer of the journey. “That is cultural preservation, that is guaranteeing that not solely are individuals coming right here to expertise and amplify, however understanding the significance of retaining traditions, and respecting traditions.”
Tenille Clarke, Founding father of Business 360, additionally spoke on what this journey meant to Grenada.
“This 12 months’s theme is respect the custom. It’s meant to take a two-pronged strategy. Clearly, to showcase Grenada as having one of many premier carnival experiences within the Caribbean, but in addition when you concentrate on the etymology and generational historical past behind Spicemas, you concentrate on tracing lineage.”
By collaborating with artistic companies like Business 360, Chambers Media, the GTA is amplifying Grenada’s voice throughout international markets, connecting with new audiences, and reinforcing the tri-island vacation spot as a spot the place authenticity meets journey.
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“This 12 months’s journey was a vibrant celebration of Grenada’s wealthy tradition and heritage,” stated Stacey Liburd, CEO of the Grenada Tourism Authority. “Our purpose was to passionately showcase the soul of our island from its traditions and other people to its music and delicacies. We hope that the authenticity and spirit of Grenada resonated deeply by the lenses of the regional and worldwide storytellers who skilled it firsthand.”
The Grenada Tourism Authority extends heartfelt because of all companions and stakeholders who helped carry this expertise to life and appears ahead to the colourful tales and connections it should generate.
