Ashley Capri, a first-generation Guyanese American, is a multi-hyphenate inventive and the founding father of Capri Swim.
Picture courtesy of Capri Swim
Ashley Capri, a first-generation Guyanese-American and a multi-hyphenate inventive, has remodeled her ardour for design and Caribbean heritage right into a thriving luxurious swimwear model, Capri Swim. Born and raised in New York with deep Guyanese roots, Capri attracts inspiration from her household’s affect, significantly her grandmother, a tailor and seamstress whose work ethic and creativity left an indelible mark.
“I’m a dancer, a mannequin, an actress, a CEO, a designer, and a tailor,” Capri stated. “I’ve all the time had a ardour for creating issues, and my Guyanese household poured into that a part of me. That encouragement allowed me to discover my inventive pursuits, particularly dance, which finally led me to trend.”
Capri began her career as an expert dancer, performing for the Brooklyn Nets and juggling varied inventive initiatives. Nonetheless, the calls for of her profession left her feeling burnt out. In 2017, she began touring to seashore locations as a type of self-care, finally inspiring her swimwear line.
“I couldn’t discover a minimal thong bikini that wouldn’t depart loopy tan strains, so I made a decision to design my very own,” Capri stated. Her customized creations shortly gained consideration amongst associates, resulting in the launch of Capri Swim in 2021. Initially hand-making each piece, Capri transitioned to manufacturing in 2024 to satisfy rising demand whereas sustaining her dedication to high quality.
What units Capri Swim aside is its deal with inexpensive luxurious, Caribbean-inspired accents, and sensible design. All items are reversible, providing clients two appears for the value of 1, and have gold {hardware} as a nod to her Guyanese heritage.
“The gold accents are a staple and an ode to my heritage,” Capri defined. “Gold is cherished in Guyana, and I’ve inherited a number of gold heirlooms from my grandmother. It’s part of who I am.” Moreover, Capri Swim provides a lifetime guarantee on gold {hardware}, permitting clients to exchange worn items totally free and guaranteeing long-lasting high quality.
Capri credit her Guyanese upbringing and her grandmother’s instance as key influences in her journey. “My grandmother labored tirelessly, stitching attire and tailoring whereas elevating her household. Watching her impressed me to stitch and embrace my inventive aspect,” Capri stated. Her swimwear designs mirror this heritage, mixing Caribbean aesthetics with trendy performance.
In November 2024, Capri launched her “Chocolate Desires” capsule impressed by a visit to Italy stuffed with surprising challenges and unwavering friendships. Capri plans to launch her following assortment in March 2025, which can embody absolutely reversible items for males.
“My purpose is to create swimwear that embodies luxurious, versatility, and a connection to my roots,” Capri stated. “It’s about celebrating who I am and sharing that with the world.”
Capri Swim additionally champions underrepresented communities in trend by prioritizing Black and brown creatives and producers. By intentional practices, she creates alternatives for marginalized voices, making the model a catalyst for empowerment and lasting change.
Capri Swim continues to make waves within the trend trade, showcasing the fantastic thing about Caribbean tradition and the facility of perseverance.
