by Alyssa Spence
MIAMI – eMerge Americas is extensively identified for its vital impression on the finance and expertise sectors, bringing collectively innovators, traders, and thought leaders from across the globe. However this 12 months, it additionally served as a robust platform for feminine entrepreneurs, notably in media, exhibiting the transformative function they’re taking part in in Miami’s evolving tech panorama.
Yansy Media
Anayansy Hernandez, founding father of Yansy Media, was a stage host throughout eMerge Americas. She “comes from Cuban dad and mom and grew up in Cuba for seven years. I noticed my dad and mom undergo a whole lot of struggles. So coming right here as a primary technology, I used to be anticipated to succeed, however I used to be by no means instructed how.”
Realizing she wasn’t being taken critically in her previous roles regardless of her experience, Anayansy selected entrepreneurship. She has witnessed how the tech and media scene in Miami transforms and believes that in 5 years, “we’d not even acknowledge Miami tech.”
Via Yansy Media, a boutique company devoted to amplifying Miami’s tech tales, she connects startups and international firms alike with press, traders, and customers.
When requested to explain South Florida’s girls in tech in a single phrase, she stated “alternative,” as a result of “as soon as you set your self on the market, others will see the worth you carry.”
To get essentially the most from eMerge Americas, Anayansy encourages feminine founders to be taught from keynote audio system. She additionally suggests exploring each sales space, as they’re mini-ecosystems able to be found.
GAROI Media
Lasana Smith, CEO & Founding father of GAROI Media, showcased her providers on the convention as a small‑to‑mid‑sized enterprise sales space at eMerge Americas. Since attending her first eMerge in 2018, she’s realized its energy to gas enterprise development past the annual occasion.
“eMerge Americas desires to see development,” she stated, “and this goes past the convention.” GAROI Media thrives on variety, crafting messages for audiences throughout the Caribbean and Latin America. Drawing on her Caribbean heritage, Lasana defined, “Gross sales, promoting, advertising and marketing, this entire style is in my blood. My grandmother was a salesman in Barbados; she used to promote cattle and fruits, and greens on the facet of the street to become profitable for the household.”
This background sharpens her consideration to element in each Caribbean-focused marketing campaign. Lasana believes her campaigns succeed as a result of she understands the communities she serves. This helps her join along with her viewers in a significant means.
Tech Panorama
Each Anayansy and Lasana use their voices to impression audiences and diversify Miami’s tech ecosystem. At eMerge Americas, they demonstrated that tradition and storytelling matter for town’s development. They’re as essential as any funding or product launch.
