Edley Shine’s new single and video ‘Life’s Journey’ is out now throughout digital and streaming platforms.
Photograph courtesy Edley Shine
Hip hop reggae artist Edley Shine has formally solidified a brand new distribution partnership with business powerhouse Symphonic, dropping his first explosive challenge, “Life’s Journey.”
Leisure publicist Aptitude Lindsey, of Acclaim PR, instructed Caribbean Life on Thursday that the collaboration between Shine’s Shinealous Information and Symphonic marks “a major milestone within the esteemed artist’s profession.”
“It opens up a wide range of alternatives for his label that you just simply don’t get as an Indie,” she stated.
Shine stated he had “devoted conferences with quite a few departments at Symphonic,” and that “their responsiveness is welcoming and new to me, as I’ve been an unbiased label proprietor for 20 years.
“And up till now, no distribution firm has ever given me their inside sources out the gate,” he stated.
With the buzzin’, reggae-fueled “Life’s Journey” now accessible throughout digital and streaming platforms, Lindsey stated the primary effort between Shine’s Shinealous Information and Symphonic is “blazing a musical path.”
Produced by the gifted Sawfie Alliance, Lindsey stated “Life’s Journey” options further manufacturing from GRAMMY-nominated Roe Summerz, identified for his work with artists like Beenie Man, Tommy Lee, Ding Dong, and Dustin (Skooly) Marshall.
“This infectious monitor is the primary installment in a riddim collection, with the total compilation set to be unveiled within the Summer season of 2024,” Lindsey stated. `
Shine stated “Life’s Journey” is “a press release report about the place I’m in life.
“I believe folks will relate to it in the event that they take heed to the phrases,” he stated, stating that he shot the video in Jamaica “after not going there for six years.
“This highly effective reggae report is a reconnection to my roots,” Shine added.
Moreover, Lindsey stated “Life’s Journey” is “a reset effort for Edley Shine, one he can add to his catalog proudly.”
With an acoustic model of the music as properly, she stated Shine is transferring nearer to his purpose “for ‘Life’s Journey’ being a Sunday staple in Caribbean properties, whereas the large meals are being ready.”
Lindsey stated spectacular responses to “Life’s Journey” by followers and DJs alike are “spreading like quickfire, whereas driving up streams and video views.”
She stated many have taken to social media “to hail the transferring ‘Life’s Journey’, with one music fanatic declaring it completely as an ‘superb basis report, which captures an genuine reggae sound, whereas showcasing Edley Shine’s inventive range and progress.’”
Because the business witnesses a shift towards social media hype and superficial successes, Lindsey stated Shine is taking a unique path.
She stated he isn’t solely an artist but additionally a label govt, “devoted to nurturing and investing in younger Jamaican expertise, a mission he holds near his coronary heart.”
Underneath his Shinealous Information imprint, Lindsey stated Shine is ready to unleash a number of riddim tasks in collaboration with label companions, comparable to DJ Jamar and DJ Child Ace.
She stated a dancehall challenge by Roe Summerz and contemporary abilities in improvement will showcase Shine’s dedication to supporting unbiased artists.
Shine stated his imaginative and prescient is to carry genuine reggae/hip hop/dancehall again to international prominence, with nice data and advertising and marketing.
“I simply wanted the platform, as I’m prepared to spend money on myself and do the bottom work,” he stated. “I’m assured Symphonic can get the music even additional as soon as they see the work ethic.”
Lindsey stated Shine will carry out “Life’s Journey,” together with a celebrated catalog of classics, whereas on tour with Mad Lion this summer time in Chile, Ecuador, Colombia and Brazil.
