Dominica has unveiled its new ‘Kool Escapes’ marketing campaign, positioning the island as a premier vacation spot for journey tourism. The initiative, launched by the Uncover Dominica Authority, targets vacationers from North America, the UK, the French West Indies, France, the Commonwealth, and neighboring Caribbean nations who’re looking for nature-based experiences.
The marketing campaign focuses on showcasing Dominica’s wealthy pure points of interest, emphasizing aquatic actions reminiscent of world-class diving, marine wildlife encounters, and freshwater adventures within the island’s rivers and waterfalls. This transfer goals to focus on Dominica not solely as a haven for eco-tourism but additionally as a vacation spot that gives a stability of journey, rest, and authenticity.
As journey tourism continues to outpace different sectors within the journey trade, Dominica is tapping into the rising pattern that values genuine, nature-focused holidays over conventional resort experiences. The island’s dedication to eco-tourism and its untouched pure magnificence have earned it a powerful status amongst out of doors fans.
To help the brand new marketing campaign, Dominica has made enhancements to its accessibility. Direct flights at the moment are accessible from Miami through American Airways and from the New York space via United Airways, complementing present regional flight connections.
Dominica’s current recognition by BBC Journey as one of many high 25 locations to go to in 2025 provides momentum to the ‘Kool Escapes’ marketing campaign. The initiative additionally contains particular partnership packages with native lodging, eating places, and tour operators, guaranteeing a seamless expertise for guests. Unique offers and reserving info are accessible via Uncover Dominica’s web site and social media channels, encouraging vacationers to discover the island’s pristine landscapes and vibrant journey choices.
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