The Caribbean Tourism Group (CTO) in partnership with Airport Technique & Advertising and marketing (ASM) has introduced a landmark two-day coaching occasion targeted on airline route improvement, scheduled for February 20-21, 2024, on the CTO Headquarters in Barbados.
Dona Regis-Prosper, Secretary-Normal & CEO of the CTO, defined that “Aviation Advertising and marketing, Incentives & Negotiation” marks a big milestone within the inter-governmental group’s efforts to strengthen aerial highways to and from the area. “By collaborating with ASM, part of Informa’s Aviation Week Community and a significant worldwide authority in international route improvement, we’re bringing collectively the very best within the area to offer an unparalleled studying expertise for our tourism leaders,” she acknowledged.
The occasion is geared in direction of high-level tourism professionals akin to Ministers of Tourism, Administrators of Tourism, CEOs, and different senior positions. It would supply in-depth data and sensible expertise in key areas akin to efficient aviation advertising plans, profitable incentive methods, negotiation strategies for brand spanking new airline routes, and the basics of route improvement.
The coaching is anticipated to attract vital consideration from business leaders seeking to acquire an edge on the earth of aviation because of its interactive method; intimate, targeted studying atmosphere; and alternative for networking and exchanging concepts.
The collaboration between CTO and ASM, a pacesetter in aviation technique and advertising and founding father of the famend Routes occasions, is a strategic transfer to bolster the Caribbean’s place within the worldwide aviation market. Because the Caribbean continues to evolve as a key participant within the international tourism business, coaching and networking occasions are essential for staying forward in an more and more aggressive area, the Secretary-Normal posited.
“We encourage our key stakeholders to grab this distinctive alternative to raise their experience associated to airline route improvement and reshape their aviation methods,” stated Regis-Prosper.
“We’re wanting ahead to collaborating with the CTO on this two-day workshop. Airline negotiations and route assist mechanisms have turn into such an vital a part of air service improvement, and this course will present delegates with the understanding and the strategies required to come back to new agreements with airways that can assist bolster the airlift of the Caribbean,” stated David Stroud, Managing Director of Technique and Consulting for Aviation Week Community.
The coaching session precedes Routes Americas 2024, the main air service improvement occasion within the Americas, scheduled to be held in Bogota, Colombia from March 19-21. This key business gathering will deliver collectively senior professionals from airways, airports and locations, providing an environment friendly platform for constructing high-value relationships with key air service improvement decision-makers from throughout the area and past.
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