GROS, ISLET, St Lucia, CMC – For the primary time in its historical past, the Republic Financial institution Caribbean Premier League (CPL) has surpassed the billion-viewership mark, combining digital and broadcast platforms. The overall viewers for the 2024 event reached an astounding 1.13 billion, a outstanding 32% improve from 2023.
This surge in viewership was fueled by development throughout key markets reminiscent of India, the Caribbean, and the US, in addition to a major uptick in CPL’s social media engagement. These numbers have solidified the CPL’s standing as one of many most-watched cricket tournaments globally.
The CPL reached audiences worldwide via premier broadcast partnerships in areas together with the Caribbean, India, the Center East, the UK, the USA, Canada, New Zealand, and South Africa.
Moreover, the event was streamed stay on CPL’s YouTube and Fb channels, offering followers in all different territories with entry.
The 2024 version featured 34 matches performed throughout six host nations. Antigua, Barbados, Guyana, St. Kitts, Saint Lucia, and Trinidad. The Saint Lucia Kings triumphed within the remaining, clinching their first-ever CPL title on the Guyana Nationwide Stadium in Windfall.
Pete Russell, CEO of CPL, expressed his pleasure concerning the development.“This milestone is a monumental achievement for the CPL. Crossing the one-billion-viewership mark has been a long-standing objective, and reaching 1.13 billion demonstrates the immense enchantment of the league throughout the Caribbean and worldwide. We’re thrilled with this development and are keen to construct on this momentum for even larger success in 2025 and past.”