St.Lucia Kings gamers pose for a photograph after successful the Males’s 2024 Republic Financial institution Caribbean Premier League Ultimate match between Saint Lucia Kings and Guyana Amazon Warriors at Windfall Stadium on Oct. 06, 2024 in Georgetown, Guyana.
Picture by Ashley Allen – CPL T20/CPL T20 by way of Getty Photos
For the primary time in historical past, the Republic Financial institution Caribbean Premier League (CPL) has surpassed the billion-viewership mark, combining digital and broadcast platforms. The whole viewers for the 2024 event elevated by a surprising 32% from 2023, reaching a powerful 1.13 billion.
This surge in viewership was fuelled by development throughout key markets, together with India, the Caribbean, and the USA. There was additionally a big uptick in CPL’s social media engagement. These numbers have solidified the CPL’s standing as one of many most-watched cricket tournaments worldwide.
The CPL reached audiences worldwide via premier broadcast partnerships in areas such because the Caribbean, India, the Center East, the UK, the USA, Canada, New Zealand, and South Africa.
As well as, the event was additionally streamed dwell on CPL’s YouTube and Fb channels, offering followers in all different territories entry.
The 2024 version featured 34 matches performed throughout six host nations: Antigua and Barbuda, Barbados, Guyana, St. Kitts and Nevis, Saint Lucia, and Trinidad. The Saint Lucia Kings have been victorious within the closing, securing their first-ever CPL title on the Guyana Nationwide Stadium in Windfall.
CEO of CPL, Pete Russell, expressed his pleasure concerning the development.
“This milestone is a monumental achievement for the CPL. Crossing the one-billion-viewership mark has been a long-standing aim, and reaching 1.13 billion demonstrates the immense enchantment of the league throughout the Caribbean and worldwide. We’re thrilled with this development and are keen to construct on this momentum for even higher success in 2025 and past.”
