LOS ANGELES – Jamaican-born film-maker, director and founding father of clothes model Jamroc Dept, Fernando Edwards, has launched a brand new assortment dubbed ‘Legacy Continues.’
The clothes assortment, which options highly effective messages about resilience, in addition to a few of Jamaica’s national heroes, was strategically premiered forward of the Emancipendence season in two weeks.
Emancipendence Assortment
“This assortment is aimed toward specializing in the Jamaican diaspora. I would like them to have the ability to replicate and relate to the meanings behind them; particularly since we have now Emancipation and National Heroes’ Day developing. So, all of those holidays which are developing will replicate the entire idea of what Jamaica is. I can even be pushing ‘Out of Many, One Individuals’…,” Edwards stated.
The gathering options a wide range of crop tops, and shirts of various sizes to enchantment to all.
Edwards, who designed all of the items, added that there’s a possibility for potential ambassadors to rep the model and earn.
“Proper now, you may search ‘Jamroc ambassador’ and you may actually see all of the details about turning into an envoy… the platform is designed to the purpose the place they (ambassadors) don’t actually need to speak with me as a result of they’ll be capable of see the whole lot on their finish, in actual time by way of gross sales, and so forth,” he defined.
Edwards, who’s now based mostly in Los Angeles, attended the Edwin Allen Excessive Faculty in Clarendon briefly earlier than transferring to Portmore.
He obtained a observe scholarship to Missouri Baptist College, competing for that establishment within the Nationwide Affiliation of Intercollegiate Athletics over 200 and 400 metres. Edwards gave up athletics after graduating from Missouri Baptist College, the place he earned a level in enterprise administration. He moved to Los Angeles, beginning a catering enterprise and turning into an actor/director in tasks such because the 2023 crime thriller, Rooted Betrayal. He’s presently engaged on one other movie.
In the meantime, he’s optimistic concerning the sustainability and way forward for Jamroc Dept.
“My focus will not be solely on getting cash, however it’s to unfold consciousness and put Jamroc on the forefront so that individuals know that there’s one other model. That is one thing the place folks can be part of it and earn. It’s greater than only a model; it’s a cultural motion particularly at the present time with influencers,” he stated.
