CIBC FirstCaribbean yesterday unveiled its rebranded regional financial institution, CIBC Caribbean, promising it isn’t only a “beauty change however a strategic transfer to place ourselves as a contemporary, forward-thinking establishment.”
Talking through the night ceremony on the financial institution’s Barbados-based head workplace, Chief Govt Officer Mark St. Hill stated the choice to rebrand “displays our dedication to adapt and evolve with the wants of our shoppers and the dynamic panorama of the monetary business. In an period of fast technological developments and altering buyer expectations, rebranding is not only a beauty change however a strategic transfer to place ourselves as a contemporary, forward-thinking establishment”.
St. Hill informed the viewers, which included Barbados Prime Minister and Minister of Finance Mia Amor Mottley, CIBC President and Chief Govt Officer, Victor Dodig, members of the diplomatic corps and scores of excited financial institution workers, that the financial institution is on the cusp of “a brand new period of development, innovation, and repair excellence by means of our rebranding initiative”.
“Our new model identification is a testomony to our heritage, symbolizing the values which have been the cornerstone of our success for the previous 100 years. On the identical time, it embraces a recent, modern look that signifies our readiness to embrace the longer term. We would like our shoppers to really feel a renewed sense of confidence in our means to satisfy their monetary wants, coupled with the peace of mind that we stay rooted within the rules which have guided us since our inception,” St. Hill stated.
Barbados’ Prime Minister Mia Amor Mottley, the featured speaker on the occasion, thanked CIBC’s President and Chief Govt Officer Victor Dodig for “having the arrogance on this nation to recommit on this method [for us] to be a severe a part of the worldwide model of CIBC. It was really easy so that you can select wherever else, however you selected Barbados, and also you selected to recommit after some troublesome years and that has not escaped us as authorities or a rustic. I’m certain it has not escaped your workers as properly.”
“I imagine that your dedication to the nation was mirrored not simply this yr with the rebranding however when your financial institution took the choice to return again into the home market and to buy $100 million in BOSS bonds…that was an enormous step of confidence,” Prime Minister Mottley stated. She additionally praised the financial institution for considering “outdoors the field” and being “revolutionary” as lead arranger and lender for the Barbados Blue Bond.
She thanked the financial institution’s workers as properly noting that it was clear “there may be an abundance of expertise and genius and that this financial institution has tapped into it”.
The rebranding occasion commenced with a flag-raising ceremony performed by members of the Barbados Cadet Corps whose neatly attired cadets unfurled 10 nationwide flags which fluttered proudly within the night breeze, representing the territories the place the financial institution is situated in addition to that of father or mother firm Canada, and the company flag.
The rebranding ceremony was punctuated with performances from the island’s main entertainers RPB, the band Two Mile Hill in addition to dancers and stilt walkers. The occasion concluded in dramatic vogue with the financial institution’s previous company brand hovering within the evening sky then slowly transitioning to the enduring new CIBC model, to cheers from the a whole lot of workers and specifically invited friends.
The Prime Minister together with executives and workers members additionally positioned objects representing the financial institution’s milestones over time in addition to a letter from the youngest member of workers, right into a time capsule to be opened in 50 years.
