The Caribbean Resort and Tourism Affiliation (CHTA) is honoring the legacy of Marcia Erskine, a distinguished Trinidadian public relations knowledgeable, following her surprising demise in Jamaica, the place she lived.
Nicola Madden-Greig, president of CHTA, praised Erskine for her pioneering contributions to the sector of communications, noting her position in serving journey and tourism purchasers and worldwide organizations beneath the banner of her profitable Kingston-based PR agency, Marcia Erskine & Associates.
Describing Erskine as an genuine illustration of Caribbean spirit and excellence, Madden-Greig acknowledged, “Marcia was a fun-filled Trini lady who made Jamaica her house,” highlighting her vital influence on each Jamaica and the broader Caribbean via her insightful steerage, distinctive expertise, and talent to encourage heat and positivity.
“Marcia was a buddy to many and a trusted colleague and mentor. She was a exceptional one who generously shared her time and knowledge. Her passing leaves a void within the hearts of these in Jamaica and throughout the Caribbean, as we’ve got misplaced a rare girl whose spirit was actually emblematic of our area,” mentioned Madden-Greig.
Erskine had a longstanding relationship with the tourism sector and her firm was the company of document for notable tourism entities in Jamaica, together with the Jamaica Resort and Vacationer Affiliation (JHTA). She was actively concerned in getting ready the JHTA for the the upcoming CHTA Caribbean Journey Market occasion scheduled to happen in Montego Bay this Could.
An alumna of the Caribbean Institute of Mass Communications on the College of the West Indies Mona campus in Jamaica, Erskine additionally held management positions as a previous president of each the Public Relations Society of Jamaica and the Worldwide Affiliation of Enterprise Communicators (IABC). She chaired the Ladies’s Management Initiative (WLI) beneath the United Method of Jamaica and contributed her experience as a board member for each the United Method of Jamaica and the St. Patrick’s Basis.
Erskine labored as journalist in Trinidad and Jamaica and her dedication to Caribbean communications and the tourism sector had been acknowledged with the 2014 Marcella Martinez award, which honors people and organizations which have made excellent contributions to strengthening the advertising and marketing applications of Caribbean locations.
She was additionally a supporter of the Caribbean Media Change on Sustainable Tourism (CMEx), which debuted in Jamaica in 2001.
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