KINGSTON, Jamaica – Vybz Kartel celebrates life exterior on his birthday at this time with new tune and video “STR8 VYBZ”. “Make it rum” the Worl’ Boss declares within the intro of this TJ Data, Adidjahiem Data & Angustura produced single, carrying the identical identify because the dancehall star’s new rum line.
Kartel additionally lands the quilt of Billboard, the publication’s first unique digital cowl for 2025 (READ | WATCH) shortly after his historic homecoming Freedom Street Concert (produced by Downsound Leisure) after serving over 13 years in jail.
Vybz Kartel
Vybz Kartel, also called the Worl’ Boss, is considered one of Jamaica’s most influential artists. He has had a profession that lasts over 20 years. Even after being sentenced to life in jail, he nonetheless makes a big effect in music. He continues to launch hits from his cell.
Recognized for his razor-sharp lyrics and iconic Billboard chart toppers like “Romping Store”, “Fever”, and “Clarks”, he continues to make a mark on each native and worldwide music scenes.
His affect is obvious within the careers of Jamaican stars like Spice, Popcaan, and Shenseea, and he has acquired excessive reward from international icons reminiscent of Cardi B, Rihanna, JAY-Z, Mick Jagger, and Drake.
Following his jail launch in July 2024, when his conviction was overturned after serving 13 years, Kartel’s star has risen even greater. In just some months, he acquired his first GRAMMY nomination within the Finest Reggae Album class for his EP Celebration With Me, launched a rum model (STR8 VYBZ), and staged his monumental return with the Freedom Avenue live performance.
This 12 months, the residing legend can even launch a deluxe Tenth-anniversary version of his iconic album Viking (Vybz Is King).
Vybz Kartel has cemented his legacy. He stands as a residing legend, embodying the indomitable spirit that defines the island of Jamaica.
STR8 VYBZ Rum Model
STR8 VYBZ, together with TJ Data and The Home of Angostura Bitters, is beginning a brand new chapter for Vybz Kartel.
The rum portfolio has 4 new daring flavors. They’re white overproof, spiced, white, and darkish rum. Every taste has a novel identify: Fever, Ramping Store, Electrical, and Unstoppable. “STR8 VYBZ is greater than only a rum; it’s a motion.
“Every bottle reveals the power and fervour of my music and the spirit of my tradition,” says Vybz Kartel. STR8 VYBZ is produced and bottled by Angostura Distillers in Trinidad and Tobago, distributed completely by Caribbean Producers Jamaica Ltd. (CPJ).
Choose retailers within the U.S., England, Bahamas, Guyana, St. Lucia, Barbados, Jamaica, and Grenada will promote STR8 VYBZ.
Extra New Music + First Time Grammy Nomination
Vybz Kartel’s skill to persistently churn out hit songs and albums over the previous twenty years, regardless of his extraordinary circumstances, is unparalleled. This 12 months alone, he has launched quite a few singles like “Comet,” “White Rum,” and “Cloudy” and main initiatives, together with his First Week Out album (Jul 31, twenty first Hapilos Compilations), and his EP Party With Me (Could 31, Adidjahiem Data). The latter, which was launched whereas he was nonetheless incarcerated, earned Kartel his first GRAMMY nomination for Finest Reggae Album.
Even with uncertainty about his future, he claimed the sturdy title with 8 celebration anthems. These songs present that Vybz Kartel is lastly free.
Tenth Anniversary Album
In 2025, Vybz Kartel will drop a deluxe Tenth anniversary version of his pivotal album Viking (Vybz Is King), which spawned hits like “Unstoppable,” “Gon Get Better” (sampled by pop group Fifth Harmony), “Dancehall,” and “Enchanting.” Followers can anticipate a number of new bonus tracks with this re-release as properly.
