MIAMI – In honor of Juneteenth—the federal vacation commemorating the tip of slavery within the U.S—OneUnited Bank, the nation’s largest Black-owned financial institution, proudly unveils the OneLove™Card TV industrial marketing campaign, which symbolizes the Financial institution’s unwavering dedication to like, belonging and freedom.
The TV marketing campaign, a primary for the Financial institution, depicts various associates discussing the advantages of the OneLove Visa debit card throughout a energetic brunch at Pips on La Brea, a well-liked Black-owned reside jazz membership and restaurant in Los Angeles, CA. The mix of the range of friendships and the monetary rewards provided by OneUnited Financial institution, together with WiseOne Insights, which promotes monetary literacy utilizing synthetic intelligence, sends a strong message about the advantages of freedom. To study extra about belonging, which offered inspiration for the OneLove card, go to the Othering and Belonging Institute at UC Berkeley here.
Teri Williams, President & COO of OneUnited Financial institution
Teri Williams, President & COO of OneUnited Financial institution, underscores the importance of this marketing campaign: “We’re so proud to launch our OneLove TV promoting marketing campaign and the fantastically designed card, crafted by internationally acclaimed muralist Addonis Parker, which we consider celebrates freedom and transcends race, faith and nationality. Love and belonging are what join and strengthen us. It reminds us of the facility of freedom, the significance of monetary literacy and that we’re stronger, collectively, as a neighborhood.”
Historical past of Juneteenth
Though the Emancipation Proclamation was made efficient in 1863, it couldn’t be carried out in locations nonetheless underneath Accomplice management. Because of this, within the westernmost Accomplice state of Texas, enslaved folks wouldn’t be free till a lot later. Freedom lastly got here on June 19, 1865, when some 2,000 Union troops arrived in Galveston Bay, Texas. The military introduced that the greater than 250,000 enslaved black folks within the state, had been free by govt decree. At the present time got here to be often known as “Juneteenth,” by the newly freed folks in Texas. Supply: Nationwide Museum of African American Historical past & Tradition.
