BRIDGETOWN, Barbados, CMC—The Barbados-based Caribbean Tourism Group (CTO) stated Monday it would launch a sequence of digital tourism knowledge workshops to assist regional professionals improve their analysis and statistical capability in tourism knowledge assortment and evaluation.
The CTO stated that the workshops might be held from November 11 to December 2 this 12 months in collaboration with the Worldwide Tourism Research Affiliation/Caribbean Tourism Researchers Community (ITSA/CTRN).
“The capability constructing workshops are designed explicitly for tourism analysis, and statistical personnel and tourism executives are answerable for knowledge assortment and the design and execution of tourism analysis tasks.
“Individuals will profit from expert-led periods that cowl a broad spectrum of tourism knowledge administration practices and analysis methodologies. The content material might be offered in clear, on a regular basis language to accommodate contributors with various technical experience, making certain accessibility for all,” stated the CTO, which teams the 20 member nations within the area.
The principle aims of the workshops are to reinforce the data and expertise of Caribbean tourism analysis and statistical personnel in a number of areas, together with figuring out a Caribbean tourism knowledge ecosystem, understanding methodologies in tourism analysis, and making use of the newest digital applied sciences to tourism quantitative and qualitative analysis.
It’s also supposed to assist uncover related survey strategies for market analysis and influence research, make the most of fashionable instruments, together with Synthetic Intelligence, to reframe tourism knowledge analytics, and develop collaborative networks amongst Caribbean tourism knowledge researchers.
The mission head, Dr. Michelle McLeod, stated that as a former tourism researcher working in a nationwide tourism workplace, she appreciates the necessity to develop the data and expertise that contribute to successfully planning and monitoring the tourism trade’s efficiency.
“My analysis concerned, then and now, comparisons throughout Caribbean nations to know finest practices in managing the tourism knowledge ecosystem. This well timed tourism knowledge capacity-building initiative implements eight workshops designed for coaching wants.
CTO’s new Director of Analysis, Aliyyah Shakeer, stated tourism stays a significant financial driver for the Caribbean, and its continued progress is determined by knowledgeable decision-making backed by stable analysis.
“This workshop sequence is designed to equip new and skilled tourism researchers throughout the area with the instruments and methodologies wanted for efficient planning, evaluation, and reporting.
“The data gained might be invaluable for driving sustainable progress of their respective locations and strengthening the general competitiveness of the Caribbean’s tourism sector,” Shakeer added.
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