Mical Teja, Trinidad & Tobago 2024 Street March and Younger Kings Champion, performs on the launch of CIM.
Picture courtesy Caribbean Airways/Antony Scully
Caribbean Airways mentioned on Monday that it had launched Caribbean Iere Mas (CIM), its first J’ouvert band, as a part of its Caribbean Tradition Program.
“This initiative celebrates the colourful identification of the Caribbean area whereas offering an unforgettable expertise for workers, prospects, and carnival fanatics alike,” the Trinidad and Tobago-based airline mentioned.
“The CIM band guarantees an thrilling, fun-filled, and protected J’ouvert highway expertise for masqueraders,” it added. “This initiative additional cements Caribbean Airways’ position as a cultural connector, showcasing the wealthy heritage of the Caribbean throughout the world-famous Trinidad Carnival season.”
Including to the joy, Caribbean Airways mentioned it has partnered with Angostura to introduce the Caribbean Iere Combine, a signature rum punch impressed by the area’s distinctive flavors.
Caribbean Airways mentioned this “pleasant beverage” might be served on board flights throughout the Carnival season and accessible for buy on the Caribbean Airways Obligation-Free Store on the Piarco Worldwide Airport in Trinidad, “making certain prospects can take pleasure in a real style of the Caribbean.”
Garvin Medera, chief govt officer of Caribbean Airways, expressed his enthusiasm for the initiatives.
“Caribbean Airways is a nexus for connecting folks, locations, and cultures,” he mentioned. “Via initiatives like Caribbean Tradition and CIM, we have a good time what makes our area particular whereas creating unforgettable moments for our prospects and staff.
“The launch of CIM and Caribbean Iere Combine is an extension of our mission to have a good time the Caribbean spirit whereas enhancing the client expertise,” he added.
Angostura’s Govt Supervisor, Enterprise Effectivity and Shared Companies, Rahim Mohammed, mentioned, “We’re excited to collaborate with Caribbean Airways to supply a specifically crafted rum punch for passengers and at a time after we are celebrating our two hundredth anniversary.
“This rum punch, produced by Angostura’s knowledgeable mixologists, is the proper mix of ripe ardour fruit, succulent mango, tangy pineapple, and our world-renowned ANGOSTURA®️ fragrant bitters,” he added. “The distinctive and unique IERE combine permits us to share a style of the tropics with Caribbean Airways’ passengers in a memorable manner and elevate their journey expertise. It was produced to supply an genuine island-inspired expertise.”
Caribbean Airways mentioned the Caribbean Tradition Program aligns with the airline’s development technique, “leveraging cultural engagement to reinforce buyer experiences and deepen regional connections.”
By coming into the Carnival area, the airline mentioned it provides “an thrilling new dimension” to its choices, additional demonstrating its dedication to celebrating and preserving Caribbean heritage.
Caribbean Airways mentioned pre-registration for Caribbean Iere Mas is now open to the general public.
“Don’t miss this chance to affix Caribbean Airways on the highway for an genuine and unforgettable J’ouvert expertise,” it mentioned.
For extra data and to pre-register, go to https://cim.caribbean-airlines.com.
