Jamaica’s tourism sector obtained a major enhance from Canadian media shops, amplifying the island’s attract. A wave of stay broadcasts unfolded throughout 12 Canadian radio stations and the esteemed morning program, Breakfast Tv, all set towards the picturesque backdrop of Sandals South Coast in Westmoreland.
‘Password to Paradise’
The momentum surged with the inauguration of the ‘Password to Paradise’ radio distant, charming an viewers of over 1.5 million every day listeners.
From the serene provinces of Niagara to the colourful hubs of Ottawa and Kingston, famend disc jockeys ushered within the daybreak with vivid tales of Jamaica’s grandeur.
The airwaves crackled with pleasure as listeners clamored for an opportunity to win certainly one of thirty coveted journeys, lured by the promise of Jamaica’s unparalleled experiences.
With Sandals Resorts and the Jamaica Vacationer Board becoming a member of forces, the target was to entrench Jamaica because the premier vacation spot for leisure and entrepreneurial endeavors.
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Breakfast tv involves Sandals south coast
The splendor of Jamaica unfolded additional as Sandals South Coast performed host to Canada’s enduring morning TV present, ‘Breakfast Tv’ (BT).
Towards a backdrop of vibrant tradition and a kaleidoscope of pure wonders, the televised spectacle served as a charming window into Jamaica’s multifaceted attract.
Spearheaded by Pembroke PR Principal, Tracy McCann, the logistical mastermind behind the scenes, the broadcasts promised to be a pivotal catalyst for Jamaica’s tourism panorama.
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With CityTV, the flagship station for Breakfast Tv, boasting a weekly viewership of 1 million Torontonians and a month-to-month attain of 14.1 million Canadians, the platform for Jamaica’s narrative had by no means been extra expansive.
O’Brian Heron’s perspective
O’Brian Heron, Common Supervisor at Sandals South Coast, underscored the profound impression of those broadcasts. He shared that the current radio distant and tv broadcasts revealed features of Jamaica that many vacationers will not be aware of.
Heron believes this has been a fantastic alternative to share the island with the Canadian group.
He added that whereas an inflow of tourists is anticipated, their aspirations lengthen past mere tourism, envisioning a ripple impact benefiting not simply Jamaica however your complete Caribbean.
