Campari’s Crimson Ardour Carnival at Grenada’s Spicemas 2025 has been hailed a powerful success, delivering a vibrant, high-impact presence that left masqueraders and onlookers energized and impressed.
From the electrical environment at PreeDay, to the revelry with Lavish, and the unequalled power throughout Carnival Monday and Tuesday, Campari introduced its signature fashion, daring flavour and unmistakable Crimson Ardour to the guts of Grenada’s largest cultural celebration.
The model’s centre-piece for Carnival regional, Campari Boulevard, was activated on the Kirani James Boulevard, remodeling the house right into a pulsating hub of music, leisure, cocktails, and tradition. Designed as an immersive model expertise, the boulevard attracted revellers, spectators, and creators alike, capturing the historic but energetic social spirit of Spicemas, whereas showcasing Campari’s potential to raise cultural moments into unforgettable model tales.
“Spicemas gave us the chance to do greater than present up, it allowed us to attach, to interact, and to actually have a good time what makes Grenada’s Carnival so highly effective and distinctive regionally,” stated Timothy Peters, Model Supervisor for Campari at Bryden & Minors Ltd. “Campari Boulevard wasn’t only a bodily house. It was an announcement of intent that Campari is right here, investing in tradition, constructing neighborhood and creating experiences. We stay up for elevating the bar even greater in 2026.”
Campari’s Carnival presence this yr is a part of a broader Crimson Ardour marketing campaign throughout the Caribbean, celebrating creativity, tradition, and connection via a collection of significant model touchpoints. In Grenada, that mission got here to life in vibrant color, excessive power, and highly effective client moments that may form future engagements out there.
