In a strategic transfer to increase its attain into the U.S. Southwest market, the Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) has cast a multi-year partnership with the famend Dallas Cowboys.
This alliance goals to seize the eye of avid Dallas Cowboys followers throughout the US.
Hon. I. Chester Cooper leads Bahamian delegation in Dallas
On December thirtieth, The Hon. I. Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments & Aviation for The Bahamas, joined forces with Ministry of Tourism Director Common Latia Duncombe and different key executives.
They convened on the thrilling Dallas Cowboys versus Detroit Lions sport, marking the official graduation of this collaborative endeavor. Moreover, the occasion served as a possibility to rejoice the induction of Jimmy Johnson into the distinguished Dallas Cowboys Ring of Honor.
Bahamian branding takes middle stage at AT&T Stadium
As a pivotal element of this multi-year settlement, The Islands of The Bahamas will take pleasure in outstanding branding publicity throughout house video games at AT&T Stadium in Arlington, Texas.
It will prolong to tv and radio ads, Bahamian-themed promotions, and fascinating on-site actions.
Cowboys followers can have the possibility to take part in social media sweepstakes, providing attractive prizes similar to tickets to house video games and unforgettable journeys to The Islands of The Bahamas.
Driving Tourism enterprise via a singular partnership
Deputy Prime Minister Cooper expressed his enthusiasm about this newfound collaboration, emphasizing its potential to spice up tourism from Center America to The Bahamas.
”We’re enthusiastic about this new partnership and sit up for capitalizing on this relationship to drive extra tourism enterprise from Center America to The Bahamas,” stated Cooper. “This settlement permits us to mix the love for the Dallas Cowboys with the attract of The Bahamas.”
Cowboys enthusiastically embrace the collaboration
Chad Estis, Government Vice President of Enterprise Operations for the Dallas Cowboys, echoed pleasure.
“The Dallas Cowboys are excited to companion with the Bahamas Ministry of Tourism to assist encourage tourism at an unimaginable vacation spot like The Bahamas,” Estis stated.
“We all know Cowboys followers love nice experiences, thrilling journeys, world class hospitality and making particular reminiscences, that are all issues which might be simple to have in The Bahamas!”
A “win-win” partnership with huge publicity
Latia Duncombe, Director Common of the Bahamas Ministry of Tourism, described the collaboration as a “win-win” state of affairs and underscored the numerous publicity that The Islands of The Bahamas will acquire inside the Dallas Cowboys fanbase.
The partnership will characteristic a number of sweepstakes and advertising and marketing initiatives strategically focusing on followers within the Southwest and all through the US, with the anticipation of a considerable surge in journey to The Bahamas from this market.
Elevating The Bahamas as a sports activities vacation spot
The Dallas Cowboys, sometimes called “America’s Crew,” maintain a staggering valuation of $9 billion, as reported by Forbes.
The Bahamas’ partnership with this sports activities powerhouse will considerably bolster the nation’s “Sports activities in Paradise” initiative.
This initiative positions The Bahamas as the perfect vacation spot for sports-related conferences, conferences, and occasions, additional solidifying its popularity on the worldwide stage.
