Final Friday, Appleton Estate handled a choose group of business insiders, artists, and tastemakers to an unique, after-hours tour of its newly launched “On the Rum” Museum Expertise at 23 Dominica Drive in New Kingston.
The occasion, curated by music and leisure advertising and marketing company Tastemaker, supplied an intimate, guided take a look at the model’s premium museum area—delivering a fusion of tradition, craftsmanship, and storytelling. Company explored interactive displays on rum distillation and getting old, and loved tastings of Appleton’s Signature Mix and 8-12 months-Outdated Reserve.
Formally opened to the general public on Could 20, 2025, the museum is described as “an immersive, curated area that captures the essence of Jamaica’s most celebrated rum.”
In a press release issued simply earlier than the launch, Dominic Bell, Communications Supervisor at J. Wray & Nephew Restricted, mentioned, “This museum represents excess of only a timeline of our achievements, it’s a dynamic area the place guests can really feel, style, and perceive the soul of Appleton Property.”
He added, “It’s about connecting with Jamaica’s rum legacy and welcoming a brand new technology into the world of Appleton by way of an expertise that’s each academic and enjoyable.”
The museum contains a vary of interactive displays that take guests by way of each stage of rum manufacturing—from the meticulous artwork of distillation to the getting old course of in oak barrels. Designed to enchantment to each seasoned rum lovers and curious newcomers, the area presents what Appleton calls a novel “edutainment” expertise: a seamless mix of schooling and leisure rooted in Jamaican heritage.
The unique pre-opening occasion gave visitors a first-hand style of that mission, showcasing not solely the model’s technical prowess but in addition its deep cultural legacy.
With its doorways now formally open, the Appleton Property Rum Museum invitations the general public to expertise the world of Jamaican rum in an entire new gentle.
