ST. JOHN’S, Antigua – The unmistakable maroon jerseys of the West Indies males’s cricket workforce will as soon as once more characteristic the Apex Group Ltd brand entrance and middle, as Cricket West Indies (CWI) formally introduced the renewal of its sponsorship settlement with the worldwide monetary companies supplier.
Efficient from Could 21 to June 5, the renewed partnership ensures Apex’s continued presence on workforce kits because the “Males in Maroon” tackle six One Day Internationals (ODIs) and 6 T20 Internationals (T20Is) throughout Eire and England.
Greater than a brand: A residing partnership
This collaboration extends past model placement, reflecting a shared ambition to deepen engagement with followers and foster genuine connections with the sport.
Choose Apex staff will acquire unique entry to West Indies workforce coaching classes in Dublin and London, providing behind-the-scenes perception into elite worldwide cricket preparation. The initiative not solely rewards staff but in addition brings them nearer to the guts of the game.
As well as, CWI and Apex will co-create compelling digital content material all through the tour. This storytelling initiative will highlight participant efficiency, tour highlights, and the distinctive persona of West Indies cricket, additional energizing digital audiences throughout the globe.
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Constructing on a legacy of assist
CWI Chief Government Officer Chris Dehring expressed his appreciation for the continued alliance, citing Apex’s constant dedication to Caribbean cricket for the reason that begin of the partnership in 2021.
“Apex has confirmed to be an impressive and constant associate, aligning its international model with the energy, ardour, and legacy of West Indies cricket,” mentioned Dehring.
“Their continued funding displays confidence in our workforce and our regional model. With the Apex brand as soon as once more entrance and middle, we anticipate vital international visibility and mutual worth.”
A worldwide model with Caribbean coronary heart
Echoing this sentiment, Apex Group founder and CEO Peter Hughes emphasised the shared values on the core of the partnership and his enthusiasm for the months forward.
“We’re happy to resume our partnership with the West Indies cricket workforce, an iconic presence in international sport,” Hughes said.
“This collaboration presents a singular alternative to attach with various audiences internationally and have fun our shared values of efficiency and resilience, whereas additionally supporting the Caribbean’s subsequent technology of expertise.
We look ahead to some thrilling matches and supporting the workforce all through the upcoming excursions.”
As West Indies cricket continues to command worldwide consideration, this renewed alliance with Apex Group reinforces a robust message: international partnerships rooted in cultural satisfaction and efficiency excellence can drive the game—and its story—ahead.
