In 2016, Jamaica’s annual Reggae Sumfest made a major shift, specializing in celebrating Jamaican expertise and native entertainers. Nonetheless, it seems that the organizers are actually poised to infuse the competition with worldwide artistes as soon as once more.
Babyface: A soulful sensation in Jamaica
By an official announcement on their Instagram web page Thursday, Reggae Sumfest delighted followers by revealing that the worldwide celebrity, Kenneth Brian Edmonds, higher often called Babyface, is about to make a grand look in Jamaica.
He’ll carry out on Pageant Night time Two on July 20, 2024, which was known as the Worldwide Night time.
Becoming a member of the lineup with Babyface is a luminary born on Jamaican soil, the internationally acclaimed Beres Hammond.
A return to worldwide acts
Babyface’s look in 2024 marks a major milestone, as will probably be the primary time since 2015 that a world act has graced the Sumfest stage.
In 2015, it was singer Jennifer Hudson and rapper/actor Yazz The Best who headlined the present.
The choice to exclude worldwide acts from the Sumfest lineup was made years in the past, with organizers citing the hefty price of reserving worldwide acts, exceeding $US 2 million.
In line with Jamaica Observer, Joe Bogdanovich, in an interview, highlighted the dynamic nature of the leisure trade, emphasizing that Reggae Sumfest is eager on accommodating the calls for of its patrons.
Bogdanovich mentioned that the intention is to not revive the previous explicitly however slightly to satisfy the preferences of the viewers.
He indicated that Sumfest is reintegrating worldwide acts into the present and shared that Friday evening’s competition will even characteristic surprises.
Honoring dancehall icon Bounty Killer
Reggae Sumfest additionally unveiled that this yr’s tribute might be a heartfelt homage to the contributions of dancehall artiste Rodney Pryce, higher often called Bounty Killer.
A revived sumfest expertise
With Babyface’s upcoming efficiency and the promise of thrilling surprises, Reggae Sumfest 2024 is poised to ship a outstanding expertise, rekindling the magic of worldwide superstars gracing the Jamaican stage as soon as extra.