Roseau, Dominica – Following a pulsating weekend of worldwide rhythms and world stars to incorporate Afrobeats megastar Wizkid, Dominica’s World Creole music Pageant (WCMF) lived as much as its billing with wonderful performances within the midst of curated cultural experiences, like no different on the earth.
Launch of Rum, Bleu Magic-
This was the setting for the launch of the island’s first premium rum, Bleu Magic. It shortly turned in style with festival-goers within the particular Botanica-themed VIP lounge the place the rum was displayed. Attendees shortly embraced Bleu Magic. Its ‘spirit of revolt’ added to the thrill round Dominica’s latest export.
The model has obtained approval from Wizkid, the well-known Afrobeats artist. He carried out on evening 2 of the 3-day occasion. Wizkid is understood for being a insurgent in his personal means. He found Bleu Magic whereas on the island. He actually appreciated the sunshine white rum combined with coconut water. His enthusiasm for Bleu Magic was echoed by many competition guests, together with Dominicans from the Diaspora who have been excited to be among the many first to pattern Bleu Magic. They expressed their eagerness to see the rum obtainable in bars and occasions throughout the U.S., Europe and Africa.
“We’re thrilled with the response to Bleu Magic,” says Elroy Harrow, Model Director. “To see such an amazing response from not solely locals but additionally from the worldwide neighborhood, together with somebody as influential as Wizkid, is an indication that this rum is able to take the worldwide stage.”
World Creole Music Pageant Product Placement
Bleu Magic’s look at WCMF marked a defining second for the model, positioning it as a premium selection for rum connoisseurs. The unique VIP lounge on the competition, identified for clientele with a discerning palette, noticed Bleu Magic shortly grow to be the drink of selection, impressing with its clean taste profile and a particular style that celebrates Dominica’s wealthy rum-making heritage.
Launch Coordinator Ayodele Andrew says she was impressed with how shortly patrons took to a liking of the rum. “The overall consensus is that the rum was anticipated to be harsh however the clean flavour and refreshingly gentle after style was a nice shock for a lot of.”
Bleu Magic made its debut at The Realm, a well-liked spot for locals and guests. It was added to the drink menu at Dorne Bar. This bar is managed by NexConnex, identified for his or her occasion planning. Additionally they created the VIP Expertise at World Creole music Pageant with Radiance Productions. Bleu Magic’s addition to their beverage menu additional solidifies the rum’s place in Dominica’s nightlife scene. Its rising reputation with patrons is a testomony to the standard and cultural significance that Bleu Magic brings to the desk.
“The style was clean and the bottle seems nice! Becoming our decor completely,” mentioned Realm Proprietor, Ian Edwards.
A First for Dominica
Produced in Dominica, Bleu Magic is greater than only a rum—it represents a motion. As the primary Black-owned premium rum from the island, the model desires to showcase native craftsmanship and heritage. It additionally goals to rejoice vibrant Caribbean culture. On the identical time, it caters to a worldwide viewers with refined tastes. Crafted at Belfast Property, it stands on over 100 years of rum-making custom. Impressed by the fiercely proud Maroons of Dominica, this rum is an invite to embrace the untamed spirit inside. The spirit of Insurrection.
It’s a proud second for Dominica, an island celebrating 46 years of independence; and for Dominicans all over the world who’re excited to assist a neighborhood product on the worldwide market-raising a glass of this Dominican treasure at bars and occasions worldwide.
Presently the rum is out there in Dominica at The Realm, Secret Bay Resort, Fort Younger Lodge, InterContinental Dominica Cabrits Resort & Spa, Pirates Obligation Free Retailer, Luxurious Emporium Obligation Free Retailer at Douglas Charles Airport and S-Mart Grocery store.
With this profitable launch, Bleu Magic is able to share the spirit of Dominica with the world. The model will showcase the island’s wealthy heritage and nice craftsmanship to rum lovers in all places.
