Jamaica’s Tourism Consciousness Week (TAW) is about to happen from September 24 to 30 with the World Tourism Day theme: ‘Tourism and Inexperienced Investments’.
The week-long observance focuses on the essential want for investing in three pivotal areas: individuals, the planet, and prosperity.
Prioritizing earth and its inhabitants
Minister of Tourism, Hon. Edmund Bartlett shared with JIS Information that the center of this 12 months’s TAW theme is the emphasis on accountable tourism practices. Such practices are important to make sure the planet’s well-being and the welfare of its individuals.
He added that earth’s caretakers, people have a profound responsibility to guard its wealthy tapestry of pure, financial, and social assets for the sake of the approaching generations.

Extra on Minister Edmund Bartlett
A packed agenda for consciousness and motion
Minister Barlett shared a slew of actions that underline its dedication to its theme. Amongst these are:
- Day by day advertorials spotlighting the Ministry of Tourism’s initiatives that resonate with TAW’s focus.
- A church service devoted to tourism consciousness.
- Tree-planting drives and handover classes at Tourism Motion Golf equipment (TAC) dotted throughout Jamaica.
- Partaking Speaker Collection geared toward college students in TAC colleges.
- A Youth Discussion board scheduled on World Tourism Day, September 27.
- Visionary symposia and instructive workshops.
- Complete tourism stakeholder engagement actions.
Sustainable tourism
The minister additional shared that every particular person can affect the course of sustainable tourism.
“Whether or not we’re vacationers, tourism stakeholders, business staff or policymakers, we’ve got the facility to make a distinction. Allow us to proceed to work collectively to construct a extra resilient and inclusive tourism business that not solely drives prosperity but additionally safeguards the environment and empowers our individuals and their communities,” Minister Bartlett advised JIS Information.
Reimagining tourism post-pandemic
He additional famous that the COVID-19 pandemic has necessitated a reevaluation of the tourism sector, providing a singular probability to transform tourism, making it extra equitable, sustainable, and resilient.
“The nice factor is that Jamaica had a head begin, as the basic pillars of our tourism development technique have all the time centered round strengthening linkages with different sectors of the financial system; growing the advantages derived from tourism by residents and communities; selling broader participation by all Jamaicans by means of coaching and certification; and guaranteeing the security, safety and sustainability of the pure and constructed environments,” he mentioned.
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